Shopify ecommerce fashion brand

We partnered with Oliver Brown to optimise their website content and site structure. Our focus was on protecting traffic during a Shopify redesign and driving post-launch growth in organic search.

oliverbrownlondon.com

01 - The challenge

Oliver Brown were redesigning their ecommerce site for men’s formal fashion. We needed to plan a new structure while ensuring a smooth migration on Shopify.

02 - What we did

We mapped out new Collection PLP pages, optimising the structure for both users and search engines. We then worked with their team to implement the new Shopify site architecture.

03 - The results

Organic traffic grew 3x in the period following the migration. Key pages saw improved visibility and engagement across the site.

3x increase in organic traffic 18 months after the migration date (blue dot)