Oliver Brown · SEO & GEO case study
3x organic traffic for Oliver Brown
Shopify ecommerce fashion brand, international.
We partnered with Oliver Brown as they redesigned their Shopify store for menswear, rebuilding the content and site structure so the replatform grew traffic instead of risking it. They now lead share of voice for the menswear prompts we track in Athena.
oliverbrownlondon.com
The work
Replatform Shopify without losing ground
Oliver Brown were redesigning their Shopify store for menswear. We needed a new category structure that would hold up through the migration, without disrupting the traffic they already had.
Rebuild the category structure
We mapped out new collection and product-listing pages, structuring them around how people search and how search engines crawl, so the redesign improved discoverability rather than fragmenting it.
Traffic up through the migration
In the period after the migration, total organic traffic grew 3x, with international growth compounding over the following 18 months.
International organic traffic 18 months after the migration date (blue dot), a 3x increase.
increase in international organic traffic, 18 months post-migration
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