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Welcome to the Buried blog
Buried are a team of organic search experts that help brands maximise discoverability in traditional and AI search, turning visibility into customer conversions.
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How do ChatGPT and other LLMs work?
Contents What is ChatGPT? How ChatGPT & LLMs work: Beginner - explained in 1 minute How ChatGPT & LLMs work: Intermediate - explained in 3 minutes How ChatGPT & large language models work: Advanced - explained in 5 minutes How LLMs learn [LLM training process explained] How does ChatGPT's memory work? Do all LLMS work like ChatGPT? LLM comparison: ChatGPT, Google Gemini, Claude, Perplexity How ChatGPT & LLMs differ from traditional search engines How to gain brand visibility
Will Tombs
2 hours ago9 min read
Top 10 GEO (Generative Engine Optimisation) Agencies in the UK
Comparison of UK GEO agencies to help UK businesses understand which partner is best based on business size and growth goals
Will Tombs
7 days ago14 min read
GEO vs SEO - What’s the difference and what should you do about it?
Identifying the core similarities & differences between traditional and AI search.
Will Tombs
Nov 278 min read
How Important Is Organic Search (SEO & GEO) in Your Digital Strategy?
The CMO's guide to prioritising organic search (SEO & GEO) within your marketing strategy
Will Tombs
Nov 184 min read
Best GEO Tools in 2025: The Ultimate Comparison for AI Search Optimisation
We spent 100+ hours reviewing the best GEO/AEO Tools in 2025 so you don't have to
Will Tombs
Nov 716 min read
Digitombs is Now Buried
Same mission, sharper focus—helping brands get discovered, convert customers and thrive
Will Tombs
Oct 231 min read
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