SEO & GEO Insights
How to stay found as search changes
Guides, studies and playbooks on SEO & GEO. The strategies we use to get brands surfaced in search and AI.
Does AI watermarking affect SEO & GEO - and what should you do about it?
AI watermarking is changing how AI-generated content is detected. But what does this mean for SEO & GEO and for anyone publishing content online?
Will Tombs · 1 Sep 2026Read →Top 5 ways to use agentic AI for SEO and GEO
The businesses that win in the AI age will have agentic AI built into everything they do. Buried Founder Will Tombs on the five places it makes the biggest difference across SEO and GEO, and where humans still have to stay in charge.
Will Tombs · 3 Aug 2026Read →Google’s new AI search guidance confirms one thing: SEO fundamentals still matter
Google’s new AI search guidance debunks GEO myths and confirms one thing: great SEO, UX, expertise, and useful content still win.
Will Tombs · 9 Jun 2026Read →The Condé Nast CEO is only half right about AI - and the half he's wrong about affects every brand in Britain
AI search is changing how consumers research brands, but search is far from dead. Buried Founder Will Tombs explains why product and service brands must adapt their SEO, GEO and AI visibility strategies now.
Will Tombs · 21 May 2026Read →How to improve local SEO rankings - A comprehensive guide with FREE checklist for 2026
Local SEO guide 2026: optimise your Google Business Profile, website, and reviews. Use our checklist to increase rankings and local visibility.
Will Tombs · 8 May 2026Read →Ahrefs vs Semrush vs Moz: Comparison guide & other alternatives
Ahrefs vs SEMrush vs Moz? Compare top SEO tools on features & readiness for AI search. Choose the right platform to future-proof your business growth.
Will Tombs · 7 Apr 2026Read →Ecommerce SEO audit: Complete checklist & step-by-step guide
Boost sales with our complete ecommerce SEO audit checklist. This guide helps you fix issues blocking revenue, increase conversions, and prepare for AI search.
Will Tombs · 7 Apr 2026Read →How much does SEO cost in the UK? Pricing guide for 2026
How much does SEO cost in the UK? Our 2026 pricing guide covers retainers, projects, and what to budget for real growth and AI search visibility.
Will Tombs · 7 Apr 2026Read →Shopify SEO checklist: Audit, fix & optimise your store
Use our definitive Shopify SEO checklist to audit, fix, and optimise your store. A step-by-step guide to increasing organic revenue and driving growth.
Will Tombs · 7 Apr 2026Read →What is ecommerce SEO? A practical guide to ranking ecommerce websites
Learn the ecommerce SEO fundamentals for organic growth. Our guide covers the strategy to drive revenue and prepare your online store for AI search.
Will Tombs · 7 Apr 2026Read →B2B SEO strategy - The complete guide
A practical guide to building a b2b seo strategy in 2026. Learn how to target high-intent keywords, optimise for AI search, and drive real pipeline growth.
Will Tombs · 27 Mar 2026Read →International SEO audit: A 2026 checklist for multi-market sites
A practical 2026 guide to international SEO audits. Learn how to fix hreflang, improve localisation, boost regional rankings, and optimise for AI search visibility.
Will Tombs · 27 Mar 2026Read →SEO content strategy - The complete guide
Build a results-driven SEO content strategy that aligns keywords, intent, and business goals, so your content ranks, attracts traffic, and converts consistently.
Will Tombs · 27 Mar 2026Read →SEO ROI: How to measure and prove organic search value in 2026
Learn how to measure and prove SEO ROI. Track revenue in GA4, include full costs, and account for AI search visibility to show real business impact.
Will Tombs · 27 Mar 2026Read →Types of SEO: The 3 pillars you need to grow organic traffic
Understand the 3 core types of SEO (on-page, off-page, and technical) and how to prioritise them in 2026, plus GEO strategies to boost AI-driven visibility and organic traffic.
Will Tombs · 27 Mar 2026Read →What is digital PR? A comprehensive guide [Framework + examples + free templates]
Learn what digital PR is, why it matters for SEO and GEO, and how to create successful campaigns with real examples, frameworks, and free templates.
Will Tombs · 17 Mar 2026Read →Top 10 SEO agencies in the UK (2026)
Discover the top 10 SEO agencies in the UK. Compare expertise, strategy and AI search readiness to choose the right partner for growth.
Will Tombs · 11 Mar 2026Read →Launching the UK AI Curiosity Map
The UK AI Curiosity Map ranks 35 cities by AI adoption. See which towns lead, where demand is rising, and what it means for your business.
Will Tombs · 19 Feb 2026Read →The UK AI Curiosity Map
AI curiosity ranked across the top 35 UK towns & cities.
Will Tombs · Feb 2026Read →Britain's AI Love Hotspots
Which UK cities are on the hunt for AI love?
Will Tombs · Feb 2026Read →Best GEO Tools in 2026: The Ultimate Comparison for AI Search Optimisation
We spent 100+ hours reviewing the best GEO/AEO Tools in 2026 so you don't have to.
Will Tombs · 23 Jan 2026Read →GEO vs AEO vs AI SEO: What’s the difference?
Learn how GEO, AEO and AI SEO differ from traditional SEO, why AI search matters, and how brands can stay visible in AI-generated answers.
Will Tombs · 22 Jan 2026Read →5 steps to amplify your LLM brand entity visibility
Learn how to boost LLM brand visibility with five data-driven GEO steps that help your brand get cited and recommended in AI-generated answers.
Will Tombs · 22 Jan 2026Read →How to design content architecture that powers LLM search visibility
Design a GEO-ready content architecture to improve LLM search visibility. Learn how SEO, structured data, and Digital PR drive AI search discovery.
Will Tombs · 22 Jan 2026Read →The role of digital PR in Generative Engine Optimisation (GEO)
Digital PR powers GEO by building authority, citations, and trust that AI search engines rely on to recommend and reference brands in generative search results.
Will Tombs · 22 Jan 2026Read →What is Generative Engine Optimisation - And how to get started in 3 easy steps?
Learn what Generative Engine Optimisation means, why it matters, and how to improve your visibility in ChatGPT, Gemini, Perplexity, and AI Overviews.
Will Tombs · 22 Jan 2026Read →What is LLM retrieval mapping and how does it affect GEO?
Learn how LLM retrieval mapping powers data-driven GEO strategies and helps brands earn citations, trust, and visibility in AI-powered search results.
Will Tombs · 22 Jan 2026Read →Why AI search is probabilistic (volatility & hallucinations explained)
AI search is probabilistic, not fixed. Learn why AI results change, how hallucinations happen, and what volatility means for brands in AI-driven search.
Will Tombs · 22 Jan 2026Read →How to do prompt research: The 4-step guide
A practical 4-step guide to prompt research for GEO. Learn why it matters, why it’s difficult, and how to track prompts that drive AI search visibility.
Will Tombs · 20 Jan 2026Read →GEO performance metrics: The ultimate guide to AI search KPIs
Learn the key AI search KPIs, GEO KPIs, and geo performance metrics to track visibility, influence, and conversions in AI-driven search. A practical guide for modern marketing leaders.
Will Tombs · 12 Jan 2026Read →What is a GEO audit? The complete audit framework (2026)
What is a GEO audit? Learn about the key GEO metrics, a complete audit framework, top GEO tools, and get a final checklist.
Will Tombs · 9 Jan 2026Read →Why ChatGPT ignores your site: 5 GEO fixes for CEOs, Founders & Marketing Directors
Why ChatGPT ignores your site and how to fix it. Learn 5 practical GEO steps to get your brand cited, recommended, and visible in AI search results.
Will Tombs · 6 Jan 2026Read →Data-driven brand mention tactics to dominate LLM search
Data-driven brand mention tactics to win AI search. Learn how GEO, citations, and LLM signals help your brand get cited, trusted, and discovered.
Will Tombs · 6 Jan 2026Read →Secure growth: GEO agency services that cut AI search risk
Protect your brand from AI search risk. Learn how GEO agency services improve AI visibility, accuracy, and trust across generative search results and LLMs.
Will Tombs · 24 Dec 2025Read →How the best GEO agencies drive measurable ROI for CEOs
AI search is reshaping how customers discover brands. Learn how the best GEO agencies drive measurable ROI, growth, and long-term advantage for CEOs.
Will Tombs · 23 Dec 2025Read →How does ChatGPT work? Beginner to advanced guide
How ChatGPT works explained simply, from beginner to advanced level, for modern businesses.
Will Tombs · 18 Dec 2025Read →Top 12 GEO (Generative Engine Optimisation) agencies in the UK
Discover the top GEO agencies in the UK. Compare strengths, expertise, and services to find the best partner for AI search visibility and long-term growth.
Will Tombs · 11 Dec 2025Read →GEO vs SEO - What's the difference and what should you do about it?
Analysis of the core differences between SEO & GEO alongside a video case study
Will Tombs · 27 Nov 2025Read →How Important Is Organic Search (SEO & GEO) in Your Digital Strategy?
The CMO’s guide to prioritising organic search (SEO & GEO) within your marketing strategy
Will Tombs · 18 Nov 2025Read →Digitombs is Now Buried
Digitombs has rebranded as Buried. This change reflects our focus on helping brands get discovered and convert customers in an evolving landscape of organic and AI search.
Will Tombs · 23 Oct 2025Read →What is link building?
Earning links from other sites, the authority signals that tell search engines and AI your brand is worth surfacing.
Will Tombs · 17 Mar 2025Read →No posts in this category yet.
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