GEO insights, news & guides
Getting your brand cited in AI answers
Getting named inside ChatGPT, Gemini and Google's AI answers is a different job to ranking on Google. These guides cover how generative engines choose sources, what earns a citation, and how to get recommended when buyers ask AI for options.
Google’s new AI search guidance confirms one thing: SEO fundamentals still matter
Google’s new AI search guidance debunks GEO myths and confirms one thing: great SEO, UX, expertise, and useful content still win.
Will Tombs · 9 Jun 2026Read →The Condé Nast CEO is only half right about AI - and the half he's wrong about affects every brand in Britain
AI search is changing how consumers research brands, but search is far from dead. Buried Founder Will Tombs explains why product and service brands must adapt their SEO, GEO and AI visibility strategies now.
Will Tombs · 21 May 2026Read →Launching the UK AI Curiosity Map
The UK AI Curiosity Map ranks 35 cities by AI adoption. See which towns lead, where demand is rising, and what it means for your business.
Will Tombs · 19 Feb 2026Read →The UK AI Curiosity Map
AI curiosity ranked across the top 35 UK towns & cities.
Will Tombs · Feb 2026Read →Britain's AI Love Hotspots
Which UK cities are on the hunt for AI love?
Will Tombs · Feb 2026Read →Best GEO Tools in 2026: The Ultimate Comparison for AI Search Optimisation
We spent 100+ hours reviewing the best GEO/AEO Tools in 2026 so you don't have to.
Will Tombs · 23 Jan 2026Read →GEO vs AEO vs AI SEO: What’s the difference?
Learn how GEO, AEO and AI SEO differ from traditional SEO, why AI search matters, and how brands can stay visible in AI-generated answers.
Will Tombs · 22 Jan 2026Read →5 steps to amplify your LLM brand entity visibility
Learn how to boost LLM brand visibility with five data-driven GEO steps that help your brand get cited and recommended in AI-generated answers.
Will Tombs · 22 Jan 2026Read →How to design content architecture that powers LLM search visibility
Design a GEO-ready content architecture to improve LLM search visibility. Learn how SEO, structured data, and Digital PR drive AI search discovery.
Will Tombs · 22 Jan 2026Read →The role of digital PR in Generative Engine Optimisation (GEO)
Digital PR powers GEO by building authority, citations, and trust that AI search engines rely on to recommend and reference brands in generative search results.
Will Tombs · 22 Jan 2026Read →What is Generative Engine Optimisation - And how to get started in 3 easy steps?
Learn what Generative Engine Optimisation means, why it matters, and how to improve your visibility in ChatGPT, Gemini, Perplexity, and AI Overviews.
Will Tombs · 22 Jan 2026Read →What is LLM retrieval mapping and how does it affect GEO?
Learn how LLM retrieval mapping powers data-driven GEO strategies and helps brands earn citations, trust, and visibility in AI-powered search results.
Will Tombs · 22 Jan 2026Read →Why AI search is probabilistic (volatility & hallucinations explained)
AI search is probabilistic, not fixed. Learn why AI results change, how hallucinations happen, and what volatility means for brands in AI-driven search.
Will Tombs · 22 Jan 2026Read →How to do prompt research: The 4-step guide
A practical 4-step guide to prompt research for GEO. Learn why it matters, why it’s difficult, and how to track prompts that drive AI search visibility.
Will Tombs · 20 Jan 2026Read →GEO performance metrics: The ultimate guide to AI search KPIs
Learn the key AI search KPIs, GEO KPIs, and geo performance metrics to track visibility, influence, and conversions in AI-driven search. A practical guide for modern marketing leaders.
Will Tombs · 12 Jan 2026Read →What is a GEO audit? The complete audit framework (2026)
What is a GEO audit? Learn about the key GEO metrics, a complete audit framework, top GEO tools, and get a final checklist.
Will Tombs · 9 Jan 2026Read →Why ChatGPT ignores your site: 5 GEO fixes for CEOs, Founders & Marketing Directors
Why ChatGPT ignores your site and how to fix it. Learn 5 practical GEO steps to get your brand cited, recommended, and visible in AI search results.
Will Tombs · 6 Jan 2026Read →Data-driven brand mention tactics to dominate LLM search
Data-driven brand mention tactics to win AI search. Learn how GEO, citations, and LLM signals help your brand get cited, trusted, and discovered.
Will Tombs · 6 Jan 2026Read →Secure growth: GEO agency services that cut AI search risk
Protect your brand from AI search risk. Learn how GEO agency services improve AI visibility, accuracy, and trust across generative search results and LLMs.
Will Tombs · 24 Dec 2025Read →How the best GEO agencies drive measurable ROI for CEOs
AI search is reshaping how customers discover brands. Learn how the best GEO agencies drive measurable ROI, growth, and long-term advantage for CEOs.
Will Tombs · 23 Dec 2025Read →How does ChatGPT work? Beginner to advanced guide
How ChatGPT works explained simply, from beginner to advanced level, for modern businesses.
Will Tombs · 18 Dec 2025Read →Top 12 GEO (Generative Engine Optimisation) agencies in the UK
Discover the top GEO agencies in the UK. Compare strengths, expertise, and services to find the best partner for AI search visibility and long-term growth.
Will Tombs · 11 Dec 2025Read →GEO vs SEO - What's the difference and what should you do about it?
Analysis of the core differences between SEO & GEO alongside a video case study
Will Tombs · 27 Nov 2025Read →How Important Is Organic Search (SEO & GEO) in Your Digital Strategy?
The CMO’s guide to prioritising organic search (SEO & GEO) within your marketing strategy
Will Tombs · 18 Nov 2025Read →Digitombs is Now Buried
Digitombs has rebranded as Buried. This change reflects our focus on helping brands get discovered and convert customers in an evolving landscape of organic and AI search.
Will Tombs · 23 Oct 2025Read →What is link building?
Earning links from other sites, the authority signals that tell search engines and AI your brand is worth surfacing.
Will Tombs · 17 Mar 2025Read →No posts in this category yet.
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