BRANDS WE'VE HELPED
Industry-leading digital PR
Build authority, accelerate growth
Digital PR is one of the most powerful levers in organic growth—but only when it is strategically aligned to your commercial objectives and how both search engines and generative AI assess brand authority. Creative campaigns alone aren’t enough; sustained performance comes from consistent coverage, trusted citations and high-quality links that compound over time.
We analyse your existing link profile, brand mentions, media positioning and competitor PR performance in the context of both SEO and GEO. Using this insight, we identify the publications, narratives and authority signals that will move the needle for your business, creating a clear, measurable Digital PR roadmap built to strengthen rankings, AI visibility and long-term brand credibility.
Our approach
How we build digital PR campaigns
We combine data, creativity and real-time opportunity to build Digital PR campaigns that earn authority, coverage and measurable organic growth across SEO and GEO.
Research & discovery
We start with a detailed analysis of your current authority and PR landscape, usually as part of your wider organic search audit. This includes competitor PR activity, backlink profiles, brand mentions and coverage quality. Insights are presented in a discovery workshop with your team, where we align on priorities, opportunities and initial recommendations.
Strategy & ideation
Using this insight, we define a clear PR strategy aligned to your commercial and visibility goals—whether that’s positioning leadership as thought leaders, owning a topical narrative, or targeting high-authority publications. We then develop compelling story angles and campaign concepts designed to attract coverage and links.
Reporting & analytics
We execute through high-quality content creation, tailored media list development and targeted journalist and blogger outreach. Alongside planned campaigns, we remain reactive to live news and emerging trends, enabling rapid-response PR and newsjacking opportunities as they arise.
Our digital PR lead
Sarah Rice
Sarah is a communications expert passionate about quality and driving impact with momentum. With 30 years’ experience across regional and national newspapers, agency and in-house PR, she brings a rare blend of newsroom instinct and strategic rigour to Buried’s digital PR strategy and delivery.
Her career includes leading major corporate communication and policy programmes for organisations such as Bosch, The RAC and EasyGroup, as well as shaping high-impact consumer, B2B and not-for-profit campaigns. She also developed the online digital platform The HR World, creating national networking initiatives for senior people leaders and elevating industry conversation around the future of work.
Alongside her role at Buried, Sarah is Director of Rice PR, a boutique consultancy working with global and local clients navigating transformation, reputation, and sustained business growth. Known for finding the angle others miss, she crafts data-driven stories that earn attention, build authority, and shift perception.
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WHAT OUR CLIENTS SAY
Will has been instrumental in driving performance and growth marketing success for us over the past five years. He led our acquisition team at Buymie and continued to play a key role following our acquisition by Dunnes Stores in 2023. Will’s expertise helped us build and scale an in-house team at Dunnes Stores establishing strong foundations across performance, growth and organic search.
DEVAN HUGHES, CDO, Dunnes Stores
Buried is our organic search partner at DMajor. We bring them in to plan and deliver SEO strategies that support our web build projects and ongoing client work. One project that stands out was a website migration and SEO strategy for a men’s fashion eCommerce brand, which led to substantial post-live gains in organic traffic and revenue for the client. Their work is detailed, considered, and focused on outcomes.
Duncan MacDonald, Founder, DMajor
