Digital PR Agency

Earn coverage build authority

We design and deliver strategic digital PR campaigns that earn meaningful links, and drive visibility across Google and AI search engines such as ChatGPT, Gemini & Copilot.

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Earned coverage

The Telegraph · Business

"How Buried is reshaping the way brands get found in AI search."

Featured · 3 Jul 2026

As featured in

Builds authority and accelerate growth

Digital PR is one of the most powerful levers in organic growth, but only when it is aligned to your commercial objectives and how both search engines and generative AI assess brand authority. Creative campaigns alone aren't enough; sustained performance comes from consistent coverage, trusted citations and high-quality links that compound over time.

We analyse your existing link profile, brand mentions, media positioning and competitor PR performance in the context of both SEO and GEO. Using this insight, we identify the publications, narratives and authority signals that will move the needle for your business, creating a clear, measurable digital PR roadmap built to strengthen rankings, AI visibility and long-term brand credibility.

How we build digital PR campaigns

We combine data, creativity and real-time opportunity to build digital PR campaigns that earn authority, coverage and measurable organic growth across SEO and GEO.

Research & discovery

We start with a detailed analysis of your current authority and PR landscape, usually as part of your wider organic search audit. This includes competitor PR activity, backlink profiles, brand mentions and coverage quality. Insights are presented in a discovery workshop with your team, where we align on priorities, opportunities and initial recommendations.

Strategy & ideation

Using this insight, we define a clear PR strategy aligned to your commercial and visibility goals, whether that's positioning leadership as thought leaders, owning a topical narrative, or targeting high-authority publications. We then develop compelling story angles and campaign concepts designed to attract coverage and links.

Outreach & execution

We execute through high-quality content creation, tailored media list development and targeted journalist and blogger outreach. Alongside planned campaigns, we remain reactive to live news and emerging trends, enabling rapid-response PR and newsjacking opportunities as they arise.

Why Buried

Why businesses choose Buried for digital PR

No fluff, no vanity metrics, just senior specialists focused on measurable growth.

Coverage on titles that move rankings, not just logos
SEO and GEO under one roof
We measure real results, not vanity metrics
Senior specialists on every account
Clear communication, no jargon
Elite expertise, without the big-agency price

Speak to a digital PR expert

Will Tombs is the Founder of Buried. He's an award-winning growth marketing specialist and expert in SEO and GEO, with more than 12 years' experience in industry. Will has led digital strategy for startups that have gone on to be acquired, international enterprise retailers, and his own businesses.

Book a call with Will Connect on LinkedIn

Other services

Foundations

SEO (Search Engine Optimisation)

Build the foundation for sustainable search performance and long-term traffic growth through content and technical SEO.

SEO agency services →AI search

GEO (Generative Engine Optimisation)

Position your brand for visibility in AI-driven search through content that represents your expertise and relevance.

GEO agency services →Automation

AI Agents

Custom AI agents that take repetitive, high-volume work off your team, so their time goes on judgement and strategy.

AI agent services →Off-page

Link Building

Strategic link building designed to build authority, improve rankings and drive long-term organic growth.

Link building services →Insight

Analytics

Identify where your biggest opportunities lie, so you can make confident, informed decisions that drive measurable growth.

Analytics services →Direction

Strategy

Combine market insights, competitor analysis and performance data into a strategy built around your business goals.

Strategy services →

Founded by award-winning performance marketers

Digital PR strategies that drive organic growth

Our digital PR turns coverage, links and authority into measurable organic growth. More visibility, more demand, more profit.

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FAQ

Digital PR agency FAQs

What is Digital PR?

Digital PR is the practice of earning online media coverage, brand mentions and high-quality backlinks through data, stories and journalism-led outreach to build authority and organic visibility.

How does Digital PR support SEO and GEO?

Digital PR strengthens your website's authority through trusted links and citations, which improves Google rankings and increases the likelihood of your brand being referenced in AI-generated search results.

How is Digital PR different from traditional PR?

Traditional PR focuses on press coverage for awareness, while Digital PR focuses on driving backlinks, domain authority, referral traffic and organic growth. Digital PR is usually focused around a headline piece of content on a brand website, that drives links.

What types of coverage does Digital PR secure?

Coverage typically includes national and regional news sites, industry publications, blogs, trade journals and high-authority online media outlets.

How long does it take to see results from Digital PR?

Coverage can be earned within weeks, but the SEO and GEO impact typically compounds over 3–6 months as links are indexed and authority builds.

Can Digital PR help my brand appear in ChatGPT and AI search results?

Yes. AI engines rely heavily on authoritative sources and citations. Digital PR increases your presence across trusted publications that LLMs reference.

What makes a successful Digital PR campaign?

Strong data or insight, a compelling story angle, relevance to journalists' audiences, authoritative placements and consistent execution over time driving links into a brand website.

Do you guarantee links or coverage from Digital PR campaigns?

No ethical Digital PR agency can guarantee specific links or publications, but we do provide an estimated number of links. We focus on high-quality, earned coverage rather than paid or low-value placements.

Is Digital PR suitable for B2B companies?

Yes. Digital PR is highly effective for B2B brands by building thought leadership, industry authority and trust across specialist publications.

How is Digital PR measured and reported on?

We track links earned, domain authority improvements, brand mentions, referral traffic, ranking uplift and AI visibility across generative platforms.

Digital PR