BRANDS WE'VE HELPED
Industry-leading link building
Build authority, strengthen rankings
Link building remains one of the strongest drivers of organic visibility, but only when it’s built on relevance, trust and strategic intent. Volume alone doesn’t move performance; sustained growth comes from earning high-quality links that reinforce brand authority across both traditional search and generative AI platforms.
We analyse your existing backlink profile, referral traffic, brand citations and competitor link strategies through both an SEO and GEO lens. From this, we identify the links, content angles and authority signals most likely to impact revenue, producing a clear, measurable link building roadmap designed to increase rankings, AI visibility and long-term domain strength.
Link building services
For every stage of organic growth
We offer three specialist link building services designed to support brands at every stage of growth, from early authority building to high-impact media coverage. Each service targets a different layer of trust, relevance and visibility across both SEO and GEO.
Foundational link building
We develop a bespoke link acquisition strategy tailored to each brand, identifying and maximising the strongest opportunities available. Through strategic partnerships and high-quality guest content, we build authoritative signals that strengthen trust, visibility, and long-term organic growth.
Digital PR
We design digital PR campaigns that secure editorial links from relevant, high-trust media outlets directly influencing rankings and brand credibility. These links generally carry the strongest weighting for SEO, GEO and commercial visibility.
Local link building
We secure powerful local links from regional publishers, industry bodies and community platforms to reinforce geographic relevance and local pack performance. Every campaign is tailored to your location, competitive landscape and service niche.
SEO
Build the foundation for sustainable search performance and long-term traffic growth through content and technical SEO strategies.
GEO (Generative Engine Optimisation)
Position your brand for visibility in AI-driven search through content strategies that represent your business expertise and relevance.
Digital PR
Digital PR campaigns that build real authority, earn trusted coverage and accelerate organic growth across search and AI platforms.
Analytics
Identify and understand where your biggest opportunities lie, helping you to make confident, informed decisions that drive measurable growth.
OTHER SERVICES
LINK BUILDING SERVICES FAQS
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Link Building Services FAQs
What is link building and why does it matter?
Link building is the process of earning hyperlinks from other websites to yours to increase trust, authority and visibility. High-quality links remain one of the strongest ranking and citation signals for both traditional search and generative AI platforms.
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What’s the difference between link building and Digital PR?
Link building focuses on acquiring backlinks to improve authority and rankings, while Digital PR uses creative campaigns and media coverage to earn high-authority editorial links. At Buried, we use Digital PR as our highest-impact form of link building.
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What is foundational link building and when is it needed?
Foundational link building builds baseline authority using trusted citations, directories, guest content and distributed media assets. It’s best for new websites and brands that need a safe, credible backlink profile before scaling into higher-tier activity such as PR.
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How does link building support GEO and AI search visibility?
Generative engines rely on authority signals, citations and brand trust, not just keyword rankings. High-quality backlinks and consistent brand mentions increase the likelihood of being referenced and cited in AI-generated answers.
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How long does link building take to deliver results?
Early authority and indexation improvements can appear within weeks, while ranking and revenue impact typically compounds over 3–6 months. Digital PR links often drive faster performance due to their higher authority weighting.
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What makes a high-quality backlink?
A high-quality backlink comes from a relevant, trusted publication, is earned editorially, and sits within genuine content. Authority, relevance, placement context and referral value all matter more than link quantity.
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Do you build links for local businesses?
Yes, our local link building targets relevant regional publishers, directories and industry platforms to strengthen geographic authority. This directly supports local pack rankings, map visibility and nearby search demand.
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Do you guarantee a specific number of links?
We provide estimations against each type of link building service we are running. While we provide realistic projections, performance link building is measured on ranking, visibility and commercial outcomes, not just link counts.
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How is success measured in your link building campaigns?
We track link quality, authority growth, referral traffic, ranking movement, brand mentions and GEO visibility. Reporting ties link acquisition directly back to commercial performance and demand growth.
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WHAT OUR CLIENTS SAY
Buried completed a thorough SEO audit of my site, helping me validate work to date and to give me direction for moving forward. Work was delivered on time and to a standard that has enabled me to move quickly to implementing recommendations. Thanks Buried team!
JONATHAN MCELHATTON, CEO, BLACK PIANO
Incredible agency. Helped scale my business via SEO and pointed out things that I had totally missed. The team is amazing, highly recommend!
JAMES MILARAS, FOUNDER, JOKER & THE THIEF
Will has been instrumental in driving performance and growth marketing success for us over the past five years. He led our acquisition team at Buymie and continued to play a key role following our acquisition by Dunnes Stores in 2023. Will’s expertise helped us build and scale an in-house team at Dunnes Stores establishing strong foundations across performance, growth and organic search.
DEVAN HUGHES, CDO, Dunnes Stores
Buried is our organic search partner at DMajor. We bring them in to plan and deliver SEO strategies that support our web build projects and ongoing client work. One project that stands out was a website migration and SEO strategy for a men’s fashion eCommerce brand, which led to substantial post-live gains in organic traffic and revenue for the client. Their work is detailed, considered, and focused on outcomes.
Duncan MacDonald, Founder, DMajor
