SEO Agency

Get found in Google & AI

We combine decades of SEO expertise with the latest GEO (generative engine optimisation) strategies to make you discoverable across Google and AI search platforms like ChatGPT, Gemini & Perplexity.

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Buried - Organic SEO & Search Agency
An organic search agency delivering SEO and AI search strategies that grow your business faster.
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Section

What is SEO?

SEO (search engine optimisation) is the process of earning visibility in organic search. We research what your audience is looking for, then shape your content and website so search engines can find, understand and rank it.

Is SEO still important?

People search using both Google and AI (i.e. ChatGPT & Gemini). SEO is still important but we must now optimise for generative search too. Fortunately, optimisation for SEO & GEO is based on the same principles.

Why hire an SEO agency?

Modern search rewards content authority, technical health, and off-page - multiple strategies built for Google & AI search visibility. An SEO agency brings the experience, tools, and data to address these things together.

Client result

Helping Oliver Brown expand internationally

We partnered with Oliver Brown to optimise their website content and site structure. Our focus was on protecting traffic during a Shopify redesign and driving post-launch growth in organic search traffic in UK & US.

3x

Increase in organic traffic

Top 3

For 50+ priority keywords

#1

In SoV (Share of Voice) in ChatGPT, Perplexity & Gemini

mobile phone showing pinter.com homepage
Organic trafficMonthly organic sessions, UK & US
28k
7k14k21k28kLaunchM6M12M18
Monthly organic sessions

Substantial international traffic growth

We mapped out new Collection PLP pages, optimising the structure for user experience and search engine crawling. We created a structure which was optimal for both US and UK to enable the site to be more easily managed. Total organic traffic grew 3x in the period following the migration. We saw substantial traffic increase in both UK and US markets with key pages improving visibility and engagement across the site.

Speak to an SEO Expert

Speak to an SEO Expert

Will Tombs is the Founder of Buried. He's an award-winning growth marketing specialist and expert in SEO and GEO, with more than 12 years' experience in industry. Will has led digital strategy for startups that have gone on to be acquired, international enterprise retailers, and his own e-commerce businesses.

Integrated SEO & GEO

SEO services

SEO is built on three pillars: content, technical and off-page authority. Together they ensure your brand is discovered, understood and elevated across every search engine that matters.

Content SEO

The creation and optimisation of high-quality, relevant content that proves your expertise while being structured for search engines to rank.

Technical SEO

Making sure search engines can crawl, interpret and index your site efficiently. This is the foundation that lets your content and authority be surfaced.

Off-page SEO

Building your site's authority through relevant links, mentions and signals that show search engines your expertise extends beyond your own pages.

Bar chart showing buried E-E-A-T signals in content, illustrating how poor structure hides SEO value.

What is content SEO?

And why does it matter?

Content SEO is the research, creation and optimisation of your website's content so it matches what your audience is actually searching for. We find the keywords, topics and gaps such as thin pages and cannibalisation and put them right.

A core part is E-E-A-T: Experience, Expertise, Authoritativeness and Trustworthiness, the framework Google uses to judge quality. Our in-house writers turn your real expertise into pages that earn authority, rank for the searches that matter, and convert. If you sell on Shopify, our Shopify SEO work focuses on getting those product and collection pages right.

What is technical SEO?

And why does it matter?

Technical SEO is the work behind the scenes that lets search engines crawl, index and understand your site. This includes page speed, site architecture, and schema markup that helps Google read your pages correctly.

Get it wrong and even your best content goes unseen: a slow, tangled site is hard to index and frustrating to use, which means lower rankings and lost visitors. Our audits find the barriers and clear them, so your site performs to the standard search engines expect. At scale this gets harder: large catalogues bring crawl and indexation challenges our ecommerce SEO work is built for.

Bar chart with trend line illustrating technical SEO data analysis and performance metrics
Underground network of links connecting websites, illustrating the concept of off-page SEO and link building.

What is off-page SEO?

And why does it matter?

Off-page SEO builds your site's authority through signals that live elsewhere on the web, this includes backlinks, brand mentions and relationships with reputable sites. We find high-value opportunities to earn links, form partnerships and get your content seen.

Without those signals, even strong content and clean technical work can stall below the top results. We build a natural, high-quality link profile that amplifies your expertise, brings referral traffic, and positions your brand as an authority search engines trust. For businesses serving specific areas, these authority signals are central to local SEO.

Founded by award-winning performance marketers

SEO strategies that Drive conversion

We turn clicks, impressions and visits into results you can bank. More leads, more sales, more profit.

Book a Call

The AI search revolution

An opportunity for all brands

AI search is the most disruptive shift in digital since smartphones and mobile web in 2007. Google is still market leader in global search by a significant margin, but AI search adoption will peak in 5-8 years and at some point take the top spot from traditional search.

The rise of ChatGPT, Gemini, Perplexity, and other LLMs presents a major opportunity for brands, as more people are searching for information than ever before. Much of this AI-driven search is incremental to traditional search, as users can ask specific long-tail questions and find solutions that were previously impossible to discover through conventional search engines.

Buried is an agency designed to help brands capitalise on the growing organic search market through both SEO (search engine optimisation) and GEO (generative engine optimisation).

The AI search **revolution**

How we work

From first call to monthly delivery

We start with three simple steps: a discovery call, a proposal, and a kick-off. It's about understanding each other: us grasping your business and goals, you seeing how we work. Once we're aligned and the contract's signed, we move into setup.

We put the building blocks in place: a deep dive into your brand and the strategies that will drive results. You get a prioritised plan built from an audit, a content calendar, a technical optimisation roadmap, an authority growth plan, and reporting.

Then we deliver, month on month, against the plan. Work focuses on the three pillars: content, technical and authority, with prioritised tasks each week. Reporting guides continual iteration, so effort always goes where it drives the most impact.

Elizabeth GallowayElizabeth Galloway client logo
Elizabeth Galloway
SVP Business Development & Operations, Pehr

What our clients say

Buried handled our full website migration with real care. They started with a deep analysis of our content, competitors, technical health, GEO signals, and domain authority, then turning it into a clear checklist that made a risky process feel manageable. If you want a strategic, reliable partner for SEO and GEO, I can't recommend them enough.

FAQ

SEO agency frequently asked questions

What is the difference between an SEO and a GEO agency?

Traditional SEO focuses on earning visibility on conventional search engines like Google and Bing. GEO (Generative Engine Optimisation) focuses on making your brand discoverable in AI-driven search engines and Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity. At Buried, we are an integrated SEO & GEO agency, ensuring your brand is surfaced wherever your audience is searching.

How much does an SEO agency typically charge?

Pricing depends entirely on the size of your website, your current baseline performance, and the competitiveness of your industry. Because we tailor our Content, Technical, and Authority growth plans to your specific business goals, we provide custom pricing during your proposal stage that maximises the return on our time and effort.

What is the contract length for your SEO service?

Because organic search requires sustained effort to build authority and trust with search engines, we typically partner with brands on structured retainers. We discuss the ideal timeline and commitment required to hit your specific commercial goals during our initial discovery call.

Can you guarantee #1 ranking on Google?

No reputable agency can guarantee a number-one ranking. Search algorithms are constantly evolving, and AI search is inherently probabilistic and volatile. What we do guarantee is a relentless focus on industry best practices, high-quality content execution, and a strategy driven entirely by measurable conversions, leads, and profit. Not just vanity rankings.

How long does it take to see results from SEO?

While organic search is a long-term strategy, we frequently see noticeable impact within the first few weeks, often driven by technical fixes that improve crawlability and indexing. However, the most substantial results, such as building authority and dominating both traditional and AI search, are typically realised within 3 to 6 months of consistent execution. Our daily tracking ensures we iterate rapidly, focusing on the tactics delivering the highest return each month.

What exactly is included in your SEO services?

Our integrated campaigns are built on three core pillars:
• Content: Creating high-quality, E-E-A-T-aligned content that resonates with humans and ranks for relevant keywords.
• Technical: Continually refining your website's speed, crawlability, and architecture.
• Authority: Building your site's authority through digital PR, high-quality backlinks, and strategic partnerships.

What does the onboarding process look like?

We get started in three clear steps: a Discovery Call, a Proposal, and a Project Kick-Off. Once aligned, we move into setup, which includes a comprehensive audit of your current SEO/GEO performance, building a Content Calendar, mapping a Technical Optimisation Roadmap, and setting up daily reporting tracking.

Can I do SEO on my own, or do I need an agency?

While you can absolutely write your own content and optimise basic on-page elements, dominating modern search requires a highly technical, multi-disciplinary approach. Search engines evaluate the technical architecture of your site, the quality of your backlink profile (off-page SEO), and the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) of your content. An agency brings the specialised tools, daily data tracking, and dedicated experts needed to manage all three pillars simultaneously.

What makes you different from other SEO agencies?

We don't just chase vanity traffic; we are founded by award-winning performance marketers focused on conversions. Furthermore, while most agencies are still strictly playing by the old rules of traditional search, we have built Buried to capitalise on the AI search revolution. Our strategies are uniquely designed to unlock your discoverability potential across both Google and emerging AI LLMs.

How will the rise of AI search impact my current strategy?

AI search is the most disruptive shift in digital marketing since the smartphone. As users turn to AI to ask highly specific, long-tail questions, traditional search volumes are evolving. If your current strategy ignores AI platforms, you are missing out on a massive opportunity for incremental traffic. We adapt your strategy to ensure your brand's expertise thrives in both traditional and AI environments.

How to choose the right SEO agency?

When choosing an SEO agency, look for a partner who is preparing you for the future of search, not just relying on the tactics of the past. The right agency should understand both traditional search engines (Google, Bing) and the rapidly growing AI search landscape (GEO). Most importantly, they should focus on your bottom line. Look for a team that is transparent about their process and prioritises measurable conversions, leads, and profit over vanity metrics. At Buried, our background as award-winning performance marketers means every technical fix, piece of content, and backlink we build is strategically designed to drive actual business growth.