BRANDS WE'VE HELPED
Our SEO strategies
Unearth your brand's potential
Most brands stay buried in the search results, unseen by the audiences that matter. With more than a decade in SEO, we know what traditional search engines (Google, Bing, Yahoo etc) and AI search engines (Chat GPT, Gemini, Perplexity etc) require to rank content top of search.
Search engines prioritise authentic content crafted through human expertise. Most businesses already have huge amounts of expertise and stored value - it’s just not always visible in their marketing comms. We uncover that knowledge, bring it to the surface, and transform it into content that earns authority and visibility online.
Content on it's own is not enough to rank - we also ensure your website meets the technical standards required for search engines to crawl, index, and rank your content effectively.
Our strategies reveal the biggest opportunities in search, helping you rise above competitors and claim visibility where it matters most.
The AI search revolution
An opportunity for all brands
AI search is the most disruptive shift in digital since smartphones and mobile web in 2007. Google is still marketer leader in global search by a significant margin, but AI search adoption will peak in 5-8 years and at some point take the top spot from traditional search.
The rise of ChatGPT, Gemini, Perplexity, and other LLMs presents a major opportunity for brands, as more people are searching for information than ever before. Much of this AI-driven search is incremental to traditional search, as users can now ask specific long-tail questions and find solutions that were previously impossible to discover through conventional search engines.
Buried is an agency designed to help brands capitalise on the growing organic search market through both SEO (search engine optimisation) and GEO (generative engine optimisation).
SEO Services
Integrated SEO & GEO
SEO & GEO are built on three pillars: technical, content and off-page (backlinks). Together, these elements ensure your brand is discovered, understood, and elevated across search engines.
Content SEO
Content SEO involves the creation and optimisation of high-quality, relevant material that demonstrates your expertise while being structured for search engines to rank.
Technical SEO
Technical SEO ensures that search engines can crawl, interpret, and index your site efficiently. It’s the foundation that allows your content and authority to be recognised and surfaced.
Off-page SEO
Off-page SEO builds your site’s authority through relevant links, mentions, and signals that show search engines your expertise extends beyond your own content.
How does content SEO work
And why is it important?
Content SEO is the research, creation, and optimisation of your website’s content to ensure it aligns with what your audience is searching for. We identify the keywords, topics, and gaps in your content, addressing thin pages, duplicate content, or areas where topics overlap. A key part of this is building E-E-A-T - Experience, Expertise, Authoritativeness, and Trustworthiness - the framework Google uses to evaluate content quality. By demonstrating real knowledge, credibility, and authenticity, we create content that search engines understand and users trust.
Without the right content in place, your website won’t rank for the searches that matter. Our team of in-house writers find the balance between optimisation, authority, and user experience, improving engagement and strengthening your site’s E-E-A-T signals. By developing content strategically, we turn your expertise into pages that attract traffic, demonstrate relevance, and drive conversions.
How does technical SEO work
And why is it important?
Technical SEO is the process of optimising a website’s behind-the-scenes structure so search engines can efficiently crawl, index, and understand its content. This includes improving page speed, fixing site architecture issues, and implementing tools like schema markup to help Google interpret and display pages correctly. In essence, it ensures your website speaks the same language as search engines.
Without technical optimisation, even the best content can go unseen. A poorly structured or slow website is difficult for search engines to index and frustrating for users to navigate, leading to low rankings and high bounce rates. Effective technical SEO audits identify and resolve these barriers, improving visibility, user experience, and conversions by ensuring your site performs to the standards search engines expect.
How does off-page SEO work
And why is it important?
Off-Page SEO focuses on building your website’s authority and trustworthiness through external signals, such as backlinks, mentions, and relationships with other reputable websites. We work to identify high-value opportunities to earn links, foster partnerships, and promote your content in ways that demonstrate credibility to search engines. The aim is to strengthen your site’s authority so it ranks higher for relevant search queries.
Without strong off-page signals, even the best content and technical setup may struggle to reach the top of search results. Our team helps you build a natural, high-quality link profile, amplifying your expertise across the web, increasing referral traffic, and positioning your brand as an authority in your industry. By strategically managing off-page SEO, we enhance your visibility, trustworthiness, and long-term search performance.
SEO strategies that
Drive conversion
Founded by award-winning performance marketers, we turn every click, impression, and visitor into measurable results. Everything we do is focused on conversion, so you get more leads, more sales, and more profit — without relying on expensive platforms taking their cut.
How we work
A step-by-step guide
Every successful project begins with a discovery phase where we gain a deep understanding of your business and you learn a little bit about us.
During our discovery call, we will:
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Provide an overview of our business and how we work
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Focus on listening — learning your goals, challenges, and what success looks like for you.
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Discuss your currently marketing deploy along with your understanding of competitors performance
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Using the insights gathered during our discovery call, we create a top-line proposal outlining how we will deliver results. This includes reviewing your objectives, assessing your current performance, and analysing competitors to identify the most effective route forward — one that maximises the return on our time and effort.
Once the proposal is approved and the contract is signed, we meet to gather the final requirements. This includes defining KPIs and objectives, and exchanging access or login details for any tools or systems we’ll need.
With everything in place, we’re ready to move into project setup.
Getting started
We get started in three clear steps. It’s about understanding each other: for us to fully grasp your business and requirements, and for you to see how we work. Once we’re aligned, we've presented our proposal and the contract has been signed, we move into project setup.
We start with a comprehensive audit of your website, content, and current SEO and GEO (AI Search) performance to understand what’s working and what’s holding you back. This includes content, technical and off-page. This gives us a clear picture of opportunities, gaps, and areas that need improvement, forming the foundation for all future work.
Based on your objectives and audit insights, we develop a content calendar that details what content to produce and when. This ensures a structured, strategic approach to creating content that drives engagement, authority, and search visibility.
We map out the technical improvements your website needs to perform at its best. This includes prioritising fixes and enhancements so that search engines can crawl, index, and understand your site efficiently — setting your website up for long-term success.
We design a strategy to build your website’s authority through off-page link building. This involves identifying opportunities to earn high-quality backlinks, mentions, and partnerships that increase trust with search engines and your audience.
We setup tracking and analytics using using our industry-leading reporting framework and toolset, allowing us to measure progress over time. This ensures transparency and enables informed decisions, showing the impact of every optimisation, piece of content, and authority-building activity.
Project setup
Once the proposal is agreed and we've had our kick off meeting, we move into the project setup phase. Here we put the building blocks in place for success. We dive deep into your brand and the strategies that will drive results, gaining a full understanding before creating a prioritised plan to guide our work.
We produce and optimise content planned within the agreed content calendar, targeting the keywords and topics that matter most to your audience. Each piece is crafted to improve visibility, demonstrate expertise, and support your wider commercial goals.
We continually refine your website’s technical performance to ensure it meets search engine standards. From improving crawl efficiency to enhancing site speed and structure, we make sure your platform supports growth and delivers a seamless user experience.
We strengthen your brand’s credibility and search visibility by earning high-quality backlinks and mentions from trusted sources. This builds authority over time, helping your site rank more competitively and attract referral traffic from relevant audiences.
Performance data is tracked daily to allow us to measure progress and inform ongoing decisions. We use insights from analytics and reporting to refine our approach, ensuring each month’s activity focuses on the tactics delivering the highest return.
Strategy implementation
At this stage, we move into the monthly implementation phase, working from the plan defined during project setup. Our efforts focus on the three core pillars of organic search — content, technical, and authority — with prioritised tasks delivered each week. Insights from ongoing reporting guide continual optimisation, ensuring our time and attention are always directed toward the areas that drive the greatest impact.
GEO (Generative Engine Optimisation)
Position your brand for visibility in AI-driven search through content strategies that represent your business expertise and relevance.
Digital PR
Digital PR campaigns that build real authority, earn trusted coverage and accelerate organic growth across search and AI platforms.
Link Building
Strategic link building services designed to build authority, improve rankings and drive long-term organic growth.
Analytics
Identify and understand where your biggest opportunities lie, helping you to make confident, informed decisions that drive measurable growth.
OTHER SERVICES
WHAT OUR CLIENTS SAY
We worked with the Buried team on a full website migration and were really impressed with both the process and the level of care they brought to it. They started with a thoughtful analysis of our existing content, competitors, technical health, GEO signals, and domain authority to understand what was performing well and where there were opportunities to improve. Once we had a plan, they built a clear migration checklist and provided structured recommendations that made what could have been a stressful process feel very manageable. Website migrations can be risky for SEO, but Buried handled it with real expertise and attention to detail to minimize risk as much as possible. Can't recommend them enough if you're looking for a strategic and reliable SEO partner!
ELIZABETH GALLOWAY, SVP BUSINESS DEVELOPMENT & OPERATIONS, PEHR
We've been really impressed by the standard of Buried's SEO and GEO work so far. Will is great at understanding a client's business and providing practical guidance without the fluff you get with some agencies in this space. Would recommend.
DAVE CRICHTON, CREATIVE DIRECTOR, IE
Buried completed a thorough SEO audit of my site, helping me validate work to date and to give me direction for moving forward. Work was delivered on time and to a standard that has enabled me to move quickly to implementing recommendations. Thanks Buried team!
JONATHAN MCELHATTON, CEO, BLACK PIANO
Incredible agency. Helped scale my business via SEO and pointed out things that I had totally missed. The team is amazing, highly recommend!
JAMES MILARAS, FOUNDER, JOKER & THE THIEF
Will has been instrumental in driving performance and growth marketing success for us over the past five years. He led our acquisition team at Buymie and continued to play a key role following our acquisition by Dunnes Stores in 2023. Will’s expertise helped us build and scale an in-house team at Dunnes Stores establishing strong foundations across performance, growth and organic search.
DEVAN HUGHES, CDO, Dunnes Stores
Buried is our organic search partner at DMajor. We bring them in to plan and deliver SEO strategies that support our web build projects and ongoing client work. One project that stands out was a website migration and SEO strategy for a men’s fashion eCommerce brand, which led to substantial post-live gains in organic traffic and revenue for the client. Their work is detailed, considered, and focused on outcomes.
Duncan MacDonald, Founder, DMajor
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SEO AGENCY FREQUENTLY ASKED QUESTIONS
What is the difference between an SEO and a GEO agency?
Traditional SEO focuses on earning visibility on conventional search engines like Google and Bing. GEO (Generative Engine Optimisation) focuses on making your brand discoverable in AI-driven search engines and Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity. At Buried, we are an integrated SEO & GEO agency, ensuring your brand is surfaced wherever your audience is searching.
01
How much does an SEO agency typically charge?
Pricing depends entirely on the size of your website, your current baseline performance, and the competitiveness of your industry. Because we tailor our Content, Technical, and Authority growth plans to your specific business goals, we provide custom pricing during our proposal stage that maximises the return on our time and effort.
02
What is the contract length for your SEO service?
Because organic search requires sustained effort to build authority and trust with search engines, we typically partner with brands on structured retainers. We discuss the ideal timeline and commitment required to hit your specific commercial goals during our initial discovery call.
03
Can you guarantee #1 ranking on Google?
No reputable agency can guarantee a number-one ranking. Search algorithms are constantly evolving, and AI search is inherently probabilistic and volatile. What we do guarantee is a relentless focus on industry best practices, high-quality content execution, and a strategy driven entirely by measurable conversions, leads, and profit- not just vanity rankings.
04
How long does it take to see results from SEO?
While organic search is a long-term strategy, we frequently see noticeable impact within the first few weeks, often driven by technical fixes that improve crawlability and indexing. However, the most substantial results - such as building authority and dominating both traditional and AI search - are typically realised within 3 to 6 months of consistent execution. Our daily tracking ensures we iterate rapidly, focusing on the tactics delivering the highest return each month.
05
What exactly is included in your SEO services?
Our integrated campaigns are built on three core pillars:
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Content: Creating high-quality, E-E-A-T-aligned content that resonates with humans and ranks for relevant keywords.
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Technical: Continually refining your website's speed, crawlability, and architecture.
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Authority: Building your site's authority through digital PR, high-quality backlinks, and strategic partnerships.
06
What does the onboarding process look like?
We get started in three clear steps: a Discovery Call, a Proposal, and a Project Kick-Off. Once aligned, we move into setup, which includes a comprehensive audit of your current SEO/GEO performance, building a Content Calendar, mapping a Technical Optimisation Roadmap, and setting up daily reporting tracking.
07
Can I do SEO on my own, or do I need an agency?
While you can absolutely write your own content and optimise basic on-page elements, dominating modern search requires a highly technical, multi-disciplinary approach. Search engines evaluate the technical architecture of your site, the quality of your backlink profile (off-page SEO), and the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) of your content. An agency brings the specialised tools, daily data tracking, and dedicated experts needed to manage all three pillars simultaneously.
08
What makes you different from other SEO agencies?
We don't just chase vanity traffic; we are founded by award-winning performance marketer focused on conversions. Furthermore, while most agencies are still strictly playing by the old rules of traditional search, we have built Buried to capitalise on the AI search revolution. Our strategies are uniquely designed to unlock your discoverability potential across both Google and emerging AI LLMs.
09
How will the rise of AI search impact my current strategy?
AI search is the most disruptive shift in digital marketing since the smartphone. As users turn to AI to ask highly specific, long-tail questions, traditional search volumes are evolving. If your current strategy ignores AI platforms, you are missing out on a massive opportunity for incremental traffic. We adapt your strategy to ensure your brand's expertise thrives in both traditional and AI environments.
10
How to choose the right SEO agency?
When choosing an SEO agency, look for a partner who is preparing you for the future of search, not just relying on the tactics of the past. The right agency should understand both.
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Traditional search engines (Google, Bing) and
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The rapidly growing AI search landscape (GEO).
Most importantly, they should focus on your bottom line. Look for a team that is transparent about their process and prioritises measurable conversions, leads, and profit over vanity metrics.
At Buried, our background as award-winning performance marketers means every technical fix, piece of content, and backlink we build is strategically designed to drive actual business growth.