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Insights
Welcome to the Buried blog
Buried are a team of organic search experts that help brands maximise discoverability in traditional and AI search, turning visibility into customer conversions.
GEO
GEO performance metrics: Top 5 AI-search KPIs every marketer must track
Track the 5 most important AI search KPIs. Learn how to measure visibility, citations, share of voice, sentiment, and ROI in ChatGPT and AI search.
Will Tombs
3 days ago5 min read
What is a GEO audit? Boost AI search ROI in 5 steps
What is a GEO audit? Learn how to audit AI visibility, improve brand mentions in ChatGPT and Google AI, and boost AI search ROI with a simple 5-step framework.
Will Tombs
6 days ago7 min read
Data‑driven brand mention tactics to dominate LLM search
Data-driven brand mention tactics to win AI search. Learn how GEO, citations, and LLM signals help your brand get cited, trusted, and discovered.
Will Tombs
Jan 65 min read
Why ChatGPT ignores your site: 5 GEO fixes for CEOs, Founders & Marketing Directors
Why ChatGPT ignores your site and how to fix it. Learn 5 practical GEO steps to get your brand cited, recommended, and visible in AI search results.
Will Tombs
Jan 67 min read
Secure growth: GEO agency services that cut AI search risk
Protect your brand from AI search risk. Learn how GEO agency services improve AI visibility, accuracy, and trust across generative search results and LLMs.
Will Tombs
Dec 24, 20256 min read
How the best GEO agencies drive measurable ROI for CEOs
AI search is reshaping how customers discover brands. Learn how the best GEO agencies drive measurable ROI, growth, and long-term advantage for CEOs.
Will Tombs
Dec 23, 20255 min read
How do ChatGPT and other LLMs work?
How ChatGPT and LLMs work explained simply, from beginner to advanced level, for modern businesses.
Will Tombs
Dec 18, 20259 min read
Top 11 GEO (Generative Engine Optimisation) Agencies in the UK
Comparison of UK GEO agencies to help UK businesses understand which partner is best based on business size and growth goals
Will Tombs
Dec 11, 202515 min read
GEO vs SEO - What’s the difference and what should you do about it?
Identifying the core similarities & differences between traditional and AI search.
Will Tombs
Nov 27, 20258 min read
How Important Is Organic Search (SEO & GEO) in Your Digital Strategy?
The CMO's guide to prioritising organic search (SEO & GEO) within your marketing strategy
Will Tombs
Nov 18, 20254 min read
Best GEO Tools in 2025: The Ultimate Comparison for AI Search Optimisation
We spent 100+ hours reviewing the best GEO/AEO Tools in 2025 so you don't have to
Will Tombs
Nov 7, 202516 min read
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