Organic Search Analytics Agency
Identify organic search ROI
We uncover the revenue behind organic visibility, across Google and AI search, so you can build business cases, prioritise opportunities, and scale investment with confidence
Mastering search reporting through AI and privacy shifts
The rise of AI search has made organic search analytics one of the most topical challenges in digital marketing. SEO tools are racing to define the new standard, evolving week by week. With infinite prompts to track and no reliable way to measure their search volumes (as you can with Google), there is no simple solution.
We've spent over 100 hours reviewing leading GEO tools and continue to monitor every major platform to keep our tool stack ahead of the curve.
With AI-driven search and tighter privacy controls across the web, accurate reporting has never been more challenging. The Buried Reporting Framework transforms data into actionable insights by blending best-in-class tools with human expertise.
The Buried Reporting Framework: Data that drives decisions
Our reporting covers the full funnel, from discovery (visibility and rankings), to consideration (clicks and page views), through to conversion (purchases and leads).
We collate data from a selection of hand-picked, industry-leading tools, pulling it into a real-time reporting dashboard your team can access. On a weekly and monthly basis, our expert analysts review data from both AI and traditional search, producing a written, combined report that prioritises actions based on the story the data reveals.
Our tracking process: Get started in 3 steps
We plan, implement, and optimise your measurement strategy end-to-end. From defining what to track, to setting up reporting frameworks, we ensure your data delivers clear, actionable insights.
Measurement planning
Define KPIs and business objectives, then create a measurement plan to determine how and where data is tracked and stored.
Measurement implementation
Set up the tools, tracking, and data infrastructure to accurately capture performance across all channels, making sure your analytics are reliable, complete, and easy to interpret.
Reporting setup
Create a regular, tailored reporting framework that turns complex data into clear insights, allowing performance to be monitored and opportunities identified.
Why Buried
Why businesses choose Buried for analytics
No fluff, no vanity metrics, just senior specialists focused on measurable growth.
- Numbers tied to revenue, not vanity dashboards
- SEO and GEO under one roof
- We measure real results, not vanity metrics
- Senior specialists on every account
- Clear communication, no jargon
- Elite expertise, without the big-agency price
Speak to an analytics expert
Will Tombs is the Founder of Buried. He's an award-winning growth marketing specialist and expert in SEO and GEO, with more than 12 years' experience in industry. Will has led digital strategy for startups that have gone on to be acquired, international enterprise retailers, and his own businesses.
What our clients say
Buried is our organic search partner at DMajor, planning and delivering SEO strategies that support our web builds and ongoing client work. One standout was a website migration and SEO strategy for a men's fashion eCommerce brand, which drove substantial post-live gains in organic traffic and revenue. Their work is detailed, considered and focused on outcomes.
Founded by award-winning performance marketers
Unearth search insights that drive conversion
We turn every click, impression and visit into measurable results. Everything we do is focused on conversion, so you get more leads, more sales and more profit, without paying expensive platforms to take their cut.
Book a callOther services
SEO (Search Engine Optimisation)
Build the foundation for sustainable search performance and long-term traffic growth through content and technical SEO.
SEO agency services →AI searchGEO (Generative Engine Optimisation)
Position your brand for visibility in AI-driven search through content that represents your expertise and relevance.
GEO agency services →AutomationAI Agents
Custom AI agents that take repetitive, high-volume work off your team, so their time goes on judgement and strategy.
AI agent services →AuthorityDigital PR
Digital PR campaigns that build real authority, earn trusted coverage and accelerate organic growth across search and AI.
Digital PR services →Off-pageLink Building
Strategic link building designed to build authority, improve rankings and drive long-term organic growth.
Link building services →DirectionStrategy
Combine market insights, competitor analysis and performance data into a strategy built around your business goals.
Strategy services →FAQ
Search analytics FAQs
What does your analytics service cover?
We report across the full funnel: discovery (visibility and rankings), consideration (clicks and page views) and conversion (sales and leads). The data pulls from a hand-picked set of industry-leading tools into a real-time dashboard, and our analysts turn it into weekly and monthly written analysis that prioritises what to do next.
How do you track AI search when there’s no keyword volume?
AI search is one of the hardest things to measure: infinite prompts and no reliable search volumes. We’ve spent a lot of time testing the leading GEO tools and keep our stack ahead of the curve, combining the best of those tools with human analysis in the Buried Reporting Framework.
What makes your reporting different from a standard dashboard?
We strip out vanity metrics and tie everything back to commercial outcomes. You get a written, prioritised set of actions each month, so you always know where to focus next.
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