Analytics
Search analytics agency
Understand what users are searching—across traditional (Google) and AI search (ChatGPT, Gemini, Perplexity)—to find your brand, reach your website, and convert. Benchmark performance against competitors and turn search analytics into insights that drive your strategy forward.
BRANDS WE'VE HELPED
Mastering search reporting
Through AI & privacy shifts
The rise of AI search has made organic search analytics one of the most topical challenges in digital marketing. SEO tools are racing to define the new standard, evolving week by week. With an infinite prompts to track and no reliable way to measure their search volumes (as you can with Google) there is no simple solution.
We’ve spent over 100 hours reviewing leading GEO tools and continue to monitor every major platform to keep our tool stack ahead of the curve.
With AI-driven search and tighter privacy controls across the web, accurate reporting has never been more challenging. The Buried Reporting Framework transforms data into actionable insights by blending best-in-class tools with human expertise.
Buried Reporting framework
Data that drives decisions
Our reporting covers the full funnel—from discovery (visibility and rankings), to consideration (clicks and page views), through to conversion (purchases and leads).
We collate data from a selection of hand-picked, industry-leading tools, pulling it into a real-time reporting dashboard your team can access. On a weekly and monthly basis, our expert analysts review data from both AI and traditional search, producing a written, combined report that prioritises actions based on the story the data reveals.
Our tracking process
Get started in 3 steps
We plan, implement, and optimise your measurement strategy end-to-end. From defining what to track, to setting up reporting frameworks, we ensure your data delivers clear, actionable insights.
Measurement planning
Define KPIs and business objectives, then create a measurement plan to determine how and where data is tracked and stored.
Measurement implementation
Set up the tools, tracking, and data infrastructure to accurately capture performance across all channels, making sure your analytics are reliable, complete, and easy to interpret.
Reporting Setup
Create a regular, tailored reporting framework that turns complex data into clear insights, allowing performance to be monitored and opportunities identified.
Unearth search insights that
Drive conversion
Founded by award-winning performance marketers, we turn every click, impression, and visitor into measurable results. Everything we do is focused on conversion, so you get more leads, more sales, and more profit — without relying on expensive platforms taking their cut.
WHAT OUR CLIENTS SAY
Will has been instrumental in driving performance and growth marketing success for us over the past five years. He led our acquisition team at Buymie and continued to play a key role following our acquisition by Dunnes Stores in 2023. Will’s expertise helped us build and scale an in-house team at Dunnes Stores establishing strong foundations across performance, growth and organic search.
DEVAN HUGHES, CDO, Dunnes Stores
Buried is our organic search partner at DMajor. We bring them in to plan and deliver SEO strategies that support our web build projects and ongoing client work. One project that stands out was a website migration and SEO strategy for a men’s fashion eCommerce brand, which led to substantial post-live gains in organic traffic and revenue for the client. Their work is detailed, considered, and focused on outcomes.
Duncan MacDonald, Founder, DMajor
