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Strategy

Organic search strategy agency
 

Transforming data and market insights into focused, actionable plans that drive growth against your business objectives.

BRANDS WE'VE HELPED

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Industry-leading search strategy
Maximise discoverability & growth

Strategy is critical to the success of any marketing activity—and its evolution is key to driving incremental gains from your marketing spend. Your initial strategy must be robust, but you also need frameworks to track success at regular intervals and feed insights back in to optimise your plan for success.
 

We deep-dive into your current organic search performance, content marketing activity and resource allocation in relation to your business objectives. We benchmark against competitors and leverage our market expertise to identify successful strategies and the areas with the greatest growth opportunities, creating a clear, actionable plan to deliver results. 

Strategy Services
For organic search success

Our strategy services don’t stop at the audit stage. To make audits truly actionable, we extend them into content and technical roadmapping, while reviewing analytics setups to ensure results can be accurately monitored and understood.

Auditing

We start by taking a deep dive into your current organic search performance, audience behaviour, competitor landscape, and market trends to uncover actionable insights that form the foundation of a strategy aligned with your business objectives

Content calendar & technical roadmapping

Based on these insights, we create a focused roadmap that prioritises initiatives with the greatest potential impact, defines optimal resource allocation, and sets clear objectives to guide your team toward measurable outcomes.

Reporting & analytics

We set up full-funnel organic search reporting to track growth over time and generate performance insights that drive decisions. Reports are delivered via real-time dashboards and supported by weekly and monthly written expert analysis.

Search strategies that

Drive conversion

Founded by award-winning performance marketers, we turn every click, impression, and visitor into measurable results. Everything we do is focused on conversion, so you get more leads, more sales, and more profit — without relying on expensive platforms taking their cut.

WHAT OUR CLIENTS SAY

Will has been instrumental in driving performance and growth marketing success for us over the past five years. He led our acquisition team at Buymie and continued to play a key role following our acquisition by Dunnes Stores in 2023. Will’s expertise helped us build and scale an in-house team at Dunnes Stores establishing strong foundations across performance, growth and organic search.

DEVAN HUGHES, CDO, Dunnes Stores

Buried is our organic search partner at DMajor. We bring them in to plan and deliver SEO strategies that support our web build projects and ongoing client work. One project that stands out was a website migration and SEO strategy for a men’s fashion eCommerce brand, which led to substantial post-live gains in organic traffic and revenue for the client. Their work is detailed, considered, and focused on outcomes.

Duncan MacDonald, Founder, DMajor

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