BRANDS WE'VE HELPED
GEO agency for leading brands
Optimise your website for AI discovery
We help business adapt, stay ahead of the AI search curve and capitalise on the opportunities of a changing organic search landscape.
The way consumers discover information has changed dramatically with the rise of AI and generative engines. Tools like ChatGPT now provide a superior experience to traditional Google search for many top-of-funnel topics. With the introduction of AI search, more organic search is being conducted daily than ever before - and - opportunity for brands to get mentioned and discovered in organic search has never been greater.
Both AI search and traditional search engines value expert, trusted content above all else. Most business have a huge amount of experience and knowledge but this is rarely reflected in their marketing content. We work with businesses to extract expertise and craft authoritative content that drives discoverability in search leading to more sales and business growth.
AI search is changing
The funnel for every brand globally
Brands are witnessing the most significant shift in consumer behaviour of this millennium. Consumers are increasingly turning to AI for discovery, and AI search is dominating the top of the sales funnel. Crucially, this shift is just beginning.
Over the next decade, AI search will continue to influence behaviour further down the funnel. ChatGPT has already begun rolling out Instant Checkout, enabling users to purchase Shopify products directly within the chat interface — without ever visiting a website.
Over time, we will see websites generate less traffic as AI aggregates data from multiple sites and visualises it in ways that deliver a better experience. The brands that win over the next decade will already have a GEO strategy in place, prioritising website content quality, technical performance and authority. These 3 things allow AI engines to cite brands as a source of information and display detail on products and services ahead of the competition.
GEO Audit
We analyse how your brand currently performs across generative engines, auditing entity visibility, citations, content inclusion, schema coverage and authority signals to identify gaps, risks and immediate GEO opportunities.
GEO Strategy
Using audit insights and commercial priorities, we build a tailored GEO roadmap that aligns content, technical, authority and PR activity with how large language models surface, evaluate and recommend brands.
GEO Content
Develop authoritative, relevant content that directly answers user questions, aligns with natural language queries, and positions your brand as a go-to resource for generative search results.
GEO Services
Integrated SEO & GEO
GEO, Similar to SEO is built on three pillars: Technical, content and authority. Together, these elements ensure your brand is surfaced, cited, and trusted in the places that matter most. At Buried, we offer a range of GEO services that support these pillars:
GEO Reporting
You receive clear, commercial-focused reporting that shows how your GEO visibility is changing over time, what’s driving inclusion, and where further optimisation will deliver impact.
GEO Training
We educate internal teams on how generative search works, how GEO differs from SEO, and how content, PR, technical and brand activity must align for sustained AI visibility.
Technical Optimisation
Ensure your site is well-structured, fast-loading, and fully accessible so AI systems and search engines can easily crawl, interpret, and index your content for optimal visibility
Schema & Structured Data
We implement and maintain advanced Schema, entity markup and structured data frameworks that help AI models clearly understand your brand, products, relationships and topical authority.
Digital PR & Linkbuilding
We secure authoritative coverage, citations and editorial links from trusted publications to strengthen the off-site signals that generative engines rely on to validate credibility.
GEO/LLM Tracking & Analytics
We monitor how your brand appears across AI platforms, tracking prompt visibility, citations, sentiment and competitive share so performance can be measured beyond traditional search.
Our GEO audit assesses 5 core areas of your website:
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Speed – Measures load times and performance across regions.
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Render Analysis – How well can LLMs read your content.
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Structured Data – Reviews current use of schema and other structured data.
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Content – Evaluates content quality and breadth.
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Links – Analyses backlink quality and distribution.
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Our competitor analysis benchmarks your site against leading performers in your market and region. We assess visibility, prompt coverage, and content positioning to identify where competitors are gaining traction — revealing the gaps and opportunities that will drive your GEO strategy forward.
Prompt research identifies how users interact with generative engines when searching for information related to your brand. We analyse the language, intent, and structure of prompts through our prompt identification frame before setting up prompt tracking to allow us to report success over time.
Our GEO reporting framework consists of prompt tracking against visibility (when your brand is mentioned) and citations (when your website content is cited). We group prompts by tag to allow data to be easily filtered analysed.
Your GEO reporting dashboard sits alongside your SEO, total traffic and conversion dashboards - analysis is conducted across our suite of reporting dashboards to deliver combined performance insights.Through our reporting framework, we identify both GEO and SEO recommendations. In some cases, these overlap, with data pointing to the same action from both perspectives. Other times, a tactic will be specific to either GEO or SEO, ensuring targeted and relevant optimisations.
Our GEO agency optimisation process
5 steps to AI search success
GEO & SEO in one workstream
GEO and SEO success are built on the same foundations: high-quality content, technical excellence, and strong website authority. Our approach to GEO follows our SEO methodology — beginning with a comprehensive audit and analysis, followed by prompt and keyword research to inform tracking setup.
While GEO shares many of the same outcomes and tactics as organic search, the difference lies in how we track and understand performance, benchmark competitors, and measure success. The key to effective GEO is in the initial setup — ensuring the right data is captured and actionable insights are available. With this in place, integrating GEO activity into your broader organic strategy becomes seamless, typically a matter of prioritisation rather than radical new tactics.
Why hire a GEO agency?
AI-driven search is growing at an exponential rate. Millions of users now discover brands through tools like ChatGPT, Gemini, Perplexity and AI Overviews, often without ever visiting a traditional search results page. This creates a huge opportunity for brands to become the default recommendation in their category. But it also introduces serious risk. Unlike Google, AI engines don’t simply rank pages, they recall, interpret and recommend based on training data, live web signals, authority and entity understanding. If your brand isn’t being recognised, cited or trusted by these systems, you can be invisible at the exact moment customers are ready to buy. Working with a top GEO agency like Buried helps you to capitalise on the opportunities and navigate these risks. It ensures your brand is discoverable, credible and accurately represented across the AI search ecosystem — protecting future demand while unlocking a powerful new growth channel that most competitors are still ignoring.
GEO strategies that
Drive conversion
Founded by award-winning performance marketers, we turn every click, impression, and visitor into measurable results. Everything we do is focused on conversion, so you get more leads, more sales, and more profit — without relying on expensive platforms taking their cut.
Similarities & differences between GEO & SEO
Compared across 10 key areas
GEO and SEO success are built on the same foundations: high-quality content, technical excellence, and strong website authority. Our approach to GEO follows our SEO methodology — beginning with a comprehensive audit and analysis, followed by prompt and keyword research to inform tracking setup.
Area | GEO | SEO |
|---|---|---|
1) Which search engine is most important? | Google & Bing - Open AI (ChatGPT) has direct integration with Microsoft (Bing) | Google - dominates search engine global market share with approximately 90% |
2) What code structure is preferred? | HTML is critical; LLMs cannot execute JavaScript code | HTML is prioritised over JavaScript for crawlability and indexing |
3) How important is site speed? | Generative engines are more likely to cite or mention fast, accessible, top-performing sites | Speed is a direct ranking factor (Core Web Vitals); slower sites perform less favourably |
4) How important is structured data | Schema (FAQ, HowTo, Product, Organization, Author) drives AI citations | Structured data increases the chance of rich snippets which increase CTR |
5) What URL structures are optimal? | Semantic, localised URLs like /flat-tungsten-wedding-rings-for-men | Rationalised URLs like /flat-tungsten-rings are preferred |
6) What meta description structure is optimal? | Optimise for information - should aim to summarise the content | Optimised for CTR - should aim to entice click |
7) What content has best chance of ranking? | Comparative listicles, blogs, Top X articles — often with regional relevance | Service pages, comparative listicles, blogs, Top X articles |
8) How important is content recency? | Recency bias applies; fresher content is preferred | Recency bias applies; newer content often ranks better |
9) What type of links are most powerful? | Brand citations, high-authority sources, Reddit & Wikipedia references | High-authority, relevant publications and .edu, .gov, or industry leaders |
10) What type of links are undesirable? | Low-visibility niche blogs or content behind paywalls | Spammy, low-quality, paid, or manipulative links are avoided |
WHAT OUR CLIENTS SAY
Will has been instrumental in driving performance and growth marketing success for us over the past five years. He led our acquisition team at Buymie and continued to play a key role following our acquisition by Dunnes Stores in 2023. Will’s expertise helped us build and scale an in-house team at Dunnes Stores establishing strong foundations across performance, growth and organic search.
DEVAN HUGHES, CDO, Dunnes Stores
Buried is our organic search partner at DMajor. We bring them in to plan and deliver SEO strategies that support our web build projects and ongoing client work. One project that stands out was a website migration and SEO strategy for a men’s fashion eCommerce brand, which led to substantial post-live gains in organic traffic and revenue for the client. Their work is detailed, considered, and focused on outcomes.
Duncan MacDonald, Founder, DMajor
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