About Buried

Built for the new world of search

We help brands get found across Google and AI search, and turn visibility into revenue.

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What we do

Search and generative engines reward human expertise with visibility, but most businesses' expertise isn't reflected in their content. Our role is to extract and amplify it into content that search and AI engines value.

Who we are

We're a team of organic search experts bringing a growth mindset, deep AI-search expertise and cost-efficient delivery, built to put you ahead of your competition in 2026 and beyond.

Will Tombs, Founder

Our leadership

Will Tombs, Founder

Will is a digital strategist specialising in search, growth and performance marketing. He spent several years leading strategy at major London agencies before moving client-side to lead growth marketing, winning a Deloitte Fast 50 Fastest Growing Startup award along the way. Since then he has built and scaled teams inside billion-dollar businesses and owns several Shopify stores, each ranking number one in their niche. His expertise is understanding a business and its goals, then deploying the right mix of strategy and resource to deliver at scale.

Why Buried

Why brands work with us

No juniors on your account, no vanity metrics, no jargon. Just senior specialists focused on measurable growth.

  • SEO and GEO as one plan
  • Agentech in the engine room
  • Humans where it counts
  • Conversion-focused
  • Future-focused
  • Cost-focused

Founded by performance marketers. Delivered by human experts. Accelerated by AI.

A human team owns the strategy and the judgement, and every one of them is amplified by the same crew of AI agents.

£40M+

Revenue generated for clients

10M+

Organic visits generated

280

Brands helped to grow

30+

Combined years in search

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Let's get you found.

Book a call and we'll show you where the organic and AI-search opportunities are.

Book a call