About Buried
SEO & GEO Agency
Buried helps brands maximise discoverability in traditional and AI search, turning visibility into customer conversions.
BRANDS WE'VE HELPED
What we do
Unearth discoverability. Grow conversions.
Search and generative engines reward human expertise with visibility. Most businesses already have that expertise — it just isn’t always reflected in their marketing content. Our role is to extract and amplify it, turning real knowledge into content that search and generative engines value. Engines need content, but they also need structure. Technical hygiene ensures clarity — allowing them to crawl, interpret, and surface your content effectively. We build integrated SEO and GEO strategies, combining content and technical precision to drive visibility, traffic, and conversion growth.
Who we are
Organic search experts+
We are a team of organic search experts that bring growth mindset, AI search expertise and cost-saving delivery models — all designed to drive success ahead of your competition in 2025 and beyond.
Our leadership
Will Tombs - Founder
Will is a digital strategist specialising in search, growth, and performance marketing. He spent several years leading strategy at major London agencies before moving client-side to lead growth marketing, winning a Deloitte Fast 50 Fastest Growing Startup award along the way. Since then, Will has built and scaled teams within billion-dollar businesses and owns several Shopify ecommerce stores, each ranking number 1 in their niche. His expertise lies in understanding a business and its goals, then deploying the optimal mix of strategies and resources to deliver success at scale.
Driving growth from technological & economic change
We are currently witnessing the most disruptive shift in digital since the rise of mobile web and smartphones in 2007. At the same time, rising operational costs mean businesses must think carefully about where and how they invest in growth.
To succeed in this environment, brands need growth strategies that turn the changing search landscape into opportunity while managing its risks — and they must be delivered in a cost-efficient way.
Buried is an organic search agency designed by our changing environment with expertise extending beyond organic search.
Conversion-focused
Today, the ROI behind every business cost must be questioned.
Founded by award-winning performance marketers, growth is at the heart of everything we do, with conversions and revenue front and centre across our strategies, reporting, and tactics.
Future-focused
Capture the opportunity of the AI search revolution or face the threat.
We’re on the front line of AI-driven search, decoding the latest shifts in LLMs and designing new ways to grow organic visibility. We stay ahead of change and turn search evolution into opportunity for our clients.
Cost-focused
Finding operational efficiencies is key to combatting rising business costs.
Our delivery models maximise value and minimise cost by blending world-class senior on-shore strategy with inexpensive offshore delivery. We provide full-service retainers, strategy direction and even set up offshore in-house teams.
BRANDS WE'VE HELPED
