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Insights
Welcome to the Buried blog
Buried are a team of organic search experts that help brands maximise discoverability in traditional and AI search, turning visibility into customer conversions.

Strategy
Strategic insights on SEO, GEO, and AI-driven search. Practical thinking on how brands earn visibility, authority, and growth in a changing search landscape.


What is ecommerce SEO? A practical guide to ranking ecommerce websites
Learn the ecommerce SEO fundamentals for organic growth. Our guide covers the strategy to drive revenue and prepare your online store for AI search.

Will Tombs
Apr 76 min read


Ahrefs vs Semrush vs Moz: Comparison guide & other alternatives
Ahrefs vs SEMrush vs Moz? Compare top SEO tools on features & readiness for AI search. Choose the right platform to future-proof your business growth.

Will Tombs
Apr 76 min read


Ecommerce SEO audit: Complete checklist & step-by-step guide
Boost sales with our complete ecommerce SEO audit checklist. This guide helps you fix issues blocking revenue, increase conversions, and prepare for AI search.

Will Tombs
Apr 76 min read


Shopify SEO checklist: Audit, fix & optimise your store
Use our definitive Shopify SEO checklist to audit, fix, and optimise your store. A step-by-step guide to increasing organic revenue and driving growth.

Will Tombs
Apr 75 min read


How much does SEO cost in the UK? Pricing guide for 2026
How much does SEO cost in the UK? Our 2026 pricing guide covers retainers, projects, and what to budget for real growth and AI search visibility.

Will Tombs
Apr 76 min read


SEO ROI: How to measure and prove organic search value in 2026
Learn how to measure and prove SEO ROI. Track revenue in GA4, include full costs, and account for AI search visibility to show real business impact.

Will Tombs
Mar 277 min read


Types of SEO: The 3 pillars you need to grow organic traffic
Understand the 3 core types of SEO—on-page, off-page, and technical—and how to prioritise them in 2026, plus GEO strategies to boost AI-driven visibility and organic traffic.

Will Tombs
Mar 276 min read


International SEO audit: A 2026 checklist for multi-market sites
A practical 2026 guide to international SEO audits. Learn how to fix hreflang, improve localisation, boost regional rankings, and optimise for AI search visibility.

Will Tombs
Mar 277 min read


B2B SEO strategy - The complete guide
A practical guide to building a b2b seo strategy in 2026. Learn how to target high-intent keywords, optimise for AI search, and drive real pipeline growth.

Will Tombs
Mar 277 min read


SEO content strategy - The complete guide
Build a results-driven SEO content strategy that aligns keywords, intent, and business goals—so your content ranks, attracts traffic, and converts consistently.

Will Tombs
Mar 277 min read


What is link building?
Learn what link building is, why backlinks matter, and simple ways to get quality links that boost your website’s visibility in Google and AI search.

Will Tombs
Mar 175 min read


What is Digital PR and how do you get started?
Learn what digital PR is, how it differs from traditional PR, and why it matters for SEO and GEO. Discover actionable steps to earn links, build authority, and grow visibility.

Will Tombs
Mar 174 min read


Top 10 SEO agencies in the UK (2026)
Discover the top 10 SEO agencies in the UK. Compare expertise, strategy and AI search readiness to choose the right partner for growth.

Will Tombs
Mar 1113 min read


How to design content architecture that powers LLM search visibility
Design a GEO-ready content architecture to improve LLM search visibility. Learn how SEO, structured data, and Digital PR drive AI search discovery.

Will Tombs
Jan 227 min read


5 steps to amplify your LLM brand entity visibility
Learn how to boost LLM brand visibility with five data-driven GEO steps that help your brand get cited and recommended in AI-generated answers.

Will Tombs
Jan 226 min read


GEO vs AEO vs AI SEO: What’s the difference?
Learn how GEO, AEO and AI SEO differ from traditional SEO, why AI search matters, and how brands can stay visible in AI-generated answers.

Will Tombs
Jan 224 min read


The role of digital PR in Generative Engine Optimisation (GEO)
Digital PR powers GEO by building authority, citations, and trust that AI search engines rely on to recommend and reference brands in generative search results.

Will Tombs
Jan 227 min read


Why AI search is probabilistic (volatility & hallucinations explained)
AI search is probabilistic, not fixed. Learn why AI results change, how hallucinations happen, and what volatility means for brands in AI-driven search.

Will Tombs
Jan 226 min read


What is GEO (Generative Engine Optimisation)?
Generative Engine Optimisation (GEO) explained. Learn how AI search works, how GEO differs from SEO, and why AI visibility now matters for businesses.

Will Tombs
Jan 226 min read


What is LLM retrieval mapping and how does it affect GEO?
Learn how LLM retrieval mapping powers data-driven GEO strategies and helps brands earn citations, trust, and visibility in AI-powered search results.

Will Tombs
Jan 226 min read
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