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Insights
Welcome to the Buried blog
Buried are a team of organic search experts that help brands maximise discoverability in traditional and AI search, turning visibility into customer conversions.
Strategy
Strategic insights on SEO, GEO, and AI-driven search. Practical thinking on how brands earn visibility, authority, and growth in a changing search landscape.
How to design content architecture that powers LLM search visibility
Design a GEO-ready content architecture to improve LLM search visibility. Learn how SEO, structured data, and Digital PR drive AI search discovery.
Will Tombs
Jan 227 min read
5 steps to amplify your LLM brand entity visibility
Learn how to boost LLM brand visibility with five data-driven GEO steps that help your brand get cited and recommended in AI-generated answers.
Will Tombs
Jan 226 min read
GEO vs AEO vs AI SEO: What’s the difference?
Learn how GEO, AEO and AI SEO differ from traditional SEO, why AI search matters, and how brands can stay visible in AI-generated answers.
Will Tombs
Jan 224 min read
The role of digital PR in Generative Engine Optimisation (GEO)
Digital PR powers GEO by building authority, citations, and trust that AI search engines rely on to recommend and reference brands in generative search results.
Will Tombs
Jan 227 min read
Why AI search is probabilistic (volatility & hallucinations explained)
AI search is probabilistic, not fixed. Learn why AI results change, how hallucinations happen, and what volatility means for brands in AI-driven search.
Will Tombs
Jan 226 min read
What is GEO (Generative Engine Optimisation)?
Generative Engine Optimisation (GEO) explained. Learn how AI search works, how GEO differs from SEO, and why AI visibility now matters for businesses.
Will Tombs
Jan 226 min read
What is LLM retrieval mapping and how does it affect GEO?
Learn how LLM retrieval mapping powers data-driven GEO strategies and helps brands earn citations, trust, and visibility in AI-powered search results.
Will Tombs
Jan 226 min read
How to do prompt research: The 4-step guide
A practical 4-step guide to prompt research for GEO. Learn why it matters, why it’s difficult, and how to track prompts that drive AI search visibility.
Will Tombs
Jan 204 min read
GEO performance metrics: Top 5 AI-search KPIs every marketer must track
Track the 5 most important AI search KPIs. Learn how to measure visibility, citations, share of voice, sentiment, and ROI in ChatGPT and AI search.
Will Tombs
Jan 125 min read
What is a GEO audit? Boost AI search ROI in 5 steps
What is a GEO audit? Learn how to audit AI visibility, improve brand mentions in ChatGPT and Google AI, and boost AI search ROI with a simple 5-step framework.
Will Tombs
Jan 97 min read
Data‑driven brand mention tactics to dominate LLM search
Data-driven brand mention tactics to win AI search. Learn how GEO, citations, and LLM signals help your brand get cited, trusted, and discovered.
Will Tombs
Jan 65 min read
Why ChatGPT ignores your site: 5 GEO fixes for CEOs, Founders & Marketing Directors
Why ChatGPT ignores your site and how to fix it. Learn 5 practical GEO steps to get your brand cited, recommended, and visible in AI search results.
Will Tombs
Jan 67 min read
Secure growth: GEO agency services that cut AI search risk
Protect your brand from AI search risk. Learn how GEO agency services improve AI visibility, accuracy, and trust across generative search results and LLMs.
Will Tombs
Dec 24, 20256 min read
GEO vs SEO - What’s the difference and what should you do about it?
Identifying the core similarities & differences between traditional and AI search.
Will Tombs
Nov 27, 20258 min read
How Important Is Organic Search (SEO & GEO) in Your Digital Strategy?
The CMO's guide to prioritising organic search (SEO & GEO) within your marketing strategy
Will Tombs
Nov 18, 20254 min read
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