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Insights
Welcome to the Buried blog
Buried are a team of organic search experts that help brands maximise discoverability in traditional and AI search, turning visibility into customer conversions.

Tools & Tech


GEO performance metrics: Top 5 AI-search KPIs every marketer must track
Track the 5 most important AI search KPIs. Learn how to measure visibility, citations, share of voice, sentiment, and ROI in ChatGPT and AI search.

Will Tombs
4 days ago5 min read


What is a GEO audit? Boost AI search ROI in 5 steps
What is a GEO audit? Learn how to audit AI visibility, improve brand mentions in ChatGPT and Google AI, and boost AI search ROI with a simple 5-step framework.

Will Tombs
7 days ago7 min read


Data‑driven brand mention tactics to dominate LLM search
Data-driven brand mention tactics to win AI search. Learn how GEO, citations, and LLM signals help your brand get cited, trusted, and discovered.

Will Tombs
Jan 65 min read


Why ChatGPT ignores your site: 5 GEO fixes for CEOs, Founders & Marketing Directors
Why ChatGPT ignores your site and how to fix it. Learn 5 practical GEO steps to get your brand cited, recommended, and visible in AI search results.

Will Tombs
Jan 67 min read


Secure growth: GEO agency services that cut AI search risk
Protect your brand from AI search risk. Learn how GEO agency services improve AI visibility, accuracy, and trust across generative search results and LLMs.

Will Tombs
Dec 24, 20256 min read


How the best GEO agencies drive measurable ROI for CEOs
AI search is reshaping how customers discover brands. Learn how the best GEO agencies drive measurable ROI, growth, and long-term advantage for CEOs.

Will Tombs
Dec 23, 20255 min read


How do ChatGPT and other LLMs work?
How ChatGPT and LLMs work explained simply, from beginner to advanced level, for modern businesses.

Will Tombs
Dec 18, 20259 min read


Best GEO Tools in 2025: The Ultimate Comparison for AI Search Optimisation
We spent 100+ hours reviewing the best GEO/AEO Tools in 2025 so you don't have to

Will Tombs
Nov 7, 202516 min read
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