Ecommerce SEO AGENCY
Accelerate online sales revenue
We help ecommerce brands win high-intent search opportunities and turn visibility into sales. Get found across Google and AI engines like ChatGPT, Gemini, Perplexity, Claude & Copilot
Why ecommerce businesses need SEO to scale
Ecommerce SEO makes your products the first answer when a customer searches, on Google or through AI engines like ChatGPT. With paid acquisition costs at record highs, organic search is the most sustainable driver of long-term revenue.
ROI from paid ads is falling
Paid ads stop the moment you stop spending. SEO builds an evergreen channel that lowers your blended CAC over time.
Share of search = market share
Every niche is crowded. If you aren't ranking or being cited by LLMs, you hand market share to competitors who are.
Buyer behaviour is shifting
Over 40% of ecommerce journeys start with a search, and buyers now use LLMs to discover and compare.
How ecommerce SEO differs from standard SEO
Standard SEO focuses on content. Ecommerce SEO focuses on infrastructure, at the scale of thousands of SKUs.
| Aspect | Ecommerce SEO | Standard SEO |
|---|---|---|
| Scale | Thousands of SKUs and variants | A handful of key pages |
| Main lever | Technical infrastructure | Content |
| Site structure | Complex and faceted | Simple and shallow |
| Duplicate content | Duplicate URLs at every turn | Rarely an issue |
| How the work is done | Programmatic, at template level | Manual, page by page |
Ecommerce client story
A replatform that grew non-brand search
Dunnes Stores, an enterprise ecommerce fashion brand, were migrating to a new ecommerce platform. We used the changeover to rebuild the site structure, finding the content and technical opportunities to grow non-brand traffic after launch.
YoY increase in organic non-brand Google traffic
YoY growth in visibility & traffic from AI-powered search (SGE)
Speak to an ecommerce SEO expert
Will Tombs is the Founder of Buried. He's an award-winning growth marketing specialist and expert in SEO and GEO, with more than 12 years' experience in industry. Will has led digital strategy for startups that have gone on to be acquired, international enterprise retailers, and his own businesses.
Our ecommerce SEO services
Integrated SEO and GEO, built for complex product catalogues.
SEO audit
A full technical and content audit built for complex catalogues, setting a prioritised plan to win both traditional search and AI platforms.
Migrations
Re-platforming or launching is high-risk. We manage the transition to protect traffic and authority, and set the new site up to grow.
Categorisation & content
We structure your catalogue around how customers and AI search, then build product and category content that answers what buyers actually ask.
Technical SEO
We make your store crawlable and understood by Google and LLMs, optimising faceted navigation, speed and schema so prices and stock show correctly.
Link building
We earn high-authority, niche-relevant links and digital PR that build the trust search and generative engines need to cite your brand.
Reporting
We cut the vanity metrics and report on visibility, traffic and revenue, tracking organic sales and your share of voice in AI citations.
The technical challenges we solve
At scale, technical debt kills visibility. These are the high-impact areas that decide how search engines and LLMs read your store.
Crawlability & Indexation
We help manage your crawl budget to ensure Googlebot and AI scrapers prioritise your high-margin products instead of getting lost in low-value URLs.
Faceted Navigation Management
We solve the 'infinite URL' problem. By correctly handling filters (size, colour, price), we prevent duplicate content and consolidate authority into your primary category pages.
Site Architecture
We build 'flat' hierarchies that ensure no product is more than a few clicks from the homepage, maximising the flow of link equity.
JavaScript SEO
Many modern ecommerce stacks rely on heavy JS. We ensure your content is rendered server-side or correctly indexed so search engines don't see a blank page.
Core Web Vitals
Speed is a ranking factor and a conversion lever. We optimise for real-world loading performance to reduce bounce rates and satisfy Google's Page Experience requirements.
Large product catalogues
Managing 'thin content' and ensuring every product page is indexable and optimised is a priority architectural task.
Duplicate content
Similar product variations can create duplicate content. We use canonical tags, clean URL structures and carefully differentiated page content to help search engines understand which pages to rank.
Stock & seasonality
Handling out-of-stock items and seasonal surges requires a proactive strategy to maintain link equity and user experience.
Platforms we optimise
Shopify and Shopify Plus, Magento, WooCommerce, BigCommerce and headless builds each carry their own quirks. We apply platform-specific fixes so yours stays fully crawlable for Google and LLMs.
Why Buried
Why businesses choose Buried for ecommerce SEO
No fluff, no vanity metrics, just senior specialists focused on measurable growth.
- ROI-focused: we report on conversions and revenue, not just rankings
- AI search specialists: built for GEO and AI discovery from the ground up
- Ecommerce specialists: complex catalogues, headless stacks and Shopify Plus
- Scalable systems: SEO that grows with your catalogue and new markets
How we work
Our ecommerce SEO & GEO growth framework
We undertake a comprehensive review of all components that affect SEO & GEO visibility including content, competitors, technical and authority. We also analyse search demand and create a list of target keywords and prompts. We prioritise all actions from the audit and create a timeline of activity for a set period.
We execute the timeline working in monthly cycles. This activity is made up of a combination of content creation, technical optimisation and authority building. Usually the initial months require large site optimisations to set the foundations that will enable growth.
We gather insights through weekly and monthly reporting, through data visualised in bespoke reporting dashboards. These insights tell us which activities are yielding the best results, telling us where to focus time and to generate the highest ROI.
Ecommerce case studies
Proven ecommerce SEO growth
What our clients say
We worked with the Buried team on a full website migration and were really impressed with both the process and the level of care they brought to it. They started with a thoughtful analysis of our existing content, competitors, technical health, GEO signals, and domain authority to understand what was performing well and where there were opportunities to improve. Once we had a plan, they built a clear migration checklist and provided structured recommendations that made what could have been a stressful process feel very manageable. Website migrations can be risky for SEO, but Buried handled it with real expertise and attention to detail to minimize risk as much as possible. Can't recommend them enough if you're looking for a strategic and reliable SEO partner!
Typical Ecommerce SEO Pricing Scenarios
Our retainers include full-funnel strategy, technical maintenance, and authority building, alongside our bespoke dashboard that tracks your ROI across traditional search and AI engines.
Other services
SEO (Search Engine Optimisation)
Build the foundation for sustainable search performance and long-term traffic growth through content and technical SEO.
SEO agency services →AI searchGEO (Generative Engine Optimisation)
Position your brand for visibility in AI-driven search through content that represents your expertise and relevance.
GEO agency services →AutomationAI Agents
Custom AI agents that take repetitive, high-volume work off your team, so their time goes on judgement and strategy.
AI agent services →AuthorityDigital PR
Digital PR campaigns that build real authority, earn trusted coverage and accelerate organic growth across search and AI.
Digital PR services →Off-pageLink Building
Strategic link building designed to build authority, improve rankings and drive long-term organic growth.
Link building services →InsightAnalytics
Identify where your biggest opportunities lie, so you can make confident, informed decisions that drive measurable growth.
Analytics services →DirectionStrategy
Combine market insights, competitor analysis and performance data into a strategy built around your business goals.
Strategy services →FAQ
Ecommerce SEO frequently asked questions
What is ecommerce SEO?
Ecommerce SEO is the process of making your products discoverable in search engines and AI-driven platforms. It involves optimising category pages, product pages, site architecture, and structured data so that Google and generative engines like ChatGPT can understand, rank, and recommend your products when customers search.
Can SEO really reduce my reliance on Google & Meta Ads?
Yes. Paid ads deliver instant traffic but stop the moment you stop spending. Ecommerce SEO builds a long-term acquisition channel that compounds over time. As organic visibility grows, your blended customer acquisition cost drops and you become less dependent on volatile ad platforms.
How long does ecommerce SEO take?
Ecommerce SEO is a compounding asset. Early technical wins can show within weeks, but meaningful, durable growth typically builds over 3–6 months. We track leading indicators from day one, allowing us to iterate quickly and double down on the tactics generating the strongest commercial return.
Does SEO increase ecommerce sales?
Yes, when implemented correctly. Ecommerce SEO targets users actively searching for products with purchase intent. By optimising category pages, product pages, and comparison content, we capture traffic at multiple stages of the buying journey and convert it into measurable revenue.
Which ecommerce platform is best for SEO?
Most modern platforms can perform well with the right optimisation. Shopify, Magento, WooCommerce, BigCommerce, and headless frameworks each have strengths and technical quirks. Our role is to remove the limitations of your platform and ensure it is fully crawlable, indexable, and optimised for both search engines and AI discovery.
Can you help with ecommerce migrations?
Yes. We are specialists in this area and manage high-stakes migrations quite frequently. Ecommerce migrations are high-risk events for SEO. We manage redirects, URL structures, site architecture, and technical indexing to protect your rankings during the transition. Our goal is not just to prevent traffic loss but to position the new platform for long-term growth.
Does your agency handle faceted navigation and crawl budget issues?
Yes. Faceted navigation is one of the most common causes of SEO performance loss in ecommerce. We control how filters generate URLs, manage indexation rules, and optimise crawl paths so search engines focus on high-value pages instead of wasting crawl budget.
How do you handle SEO for 'Out of Stock' or seasonal products?
We protect the page's SEO value while maintaining a strong user experience. This can involve keeping pages live with restock notifications, redirecting traffic to related products, or implementing structured data that signals temporary stock changes without losing search equity.
How much does ecommerce SEO cost?
Pricing depends on catalogue size, technical complexity, and competition in your niche. Smaller stores may require foundational optimisation, while enterprise stores require ongoing technical management, content development, and authority building. We provide fixed projects and monthly retainers aligned to your growth goals.
How will AI Search (SGE/Gemini) affect my ecommerce store's sales?
AI search has fundamentally changed how customers discover products. Platforms like ChatGPT and Google Gemini now act as 'buying agents', providing direct recommendations and synthesised summaries rather than just lists of links. To stay visible, stores must move beyond traditional keywords. We focus on Generative Engine Optimisation (GEO), ensuring your store has high-quality structured data, verified Merchant Center feeds, and 'extractable' content. This makes your products significantly more likely to be cited and recommended by AI as a trusted source.
Founded by award-winning performance marketers
Turn ecommerce search into revenue
We combine elite technical ecommerce SEO with GEO, so your products show up in Google and in AI answers. We report on the metric that matters most: revenue.
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