Local GEO agency
Your business, recommended by AI
When someone asks ChatGPT, Gemini or another AI assistant for recommendations in their area, your business needs to appear in the localised answers. We help local and multi-location businesses get named, then track the calls, bookings and leads that follow.
Your practice is the strongest pick: 4.9 stars from 212 reviews, open today and 0.4 miles away.
local prompts
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What is local GEO?
Local GEO helps your business appear when someone asks ChatGPT, Gemini, Perplexity, Google AI Overviews or AI Mode for a nearby recommendation. That might be "best dentist near me" or "plumber in Clifton open now". It's also called AI local SEO.
How is it different from local SEO?
Local SEO helps you appear in Google's local results and map pack. Local GEO helps AI assistants recommend your business in their answers. Both rely on your Google Business Profile, reviews and consistent business details, so we run them together with local SEO.
Why hire a local GEO agency?
AI answers change from one town to the next, so we track local prompts for each location. We offer local GEO services for small businesses with a single site, and for multi-location brands, with results measured through named recommendations, calls, bookings and leads.
Client results
From zero to top 3 in AI answers in four months
A new B2B brand came to us with zero authority and no meaningful search presence. We built topical clusters around well-optimised service pages, made Google Business Profile a primary local channel, and created content that AI platforms could cite.
Organic leads in four months
Google Business Profile traffic
Most-mentioned brand in AI answers in its industry
Leads and AI mentions, built in four months
The brand had to compete with established businesses without an existing base of authority. We built topical clusters around its service pages, then used Google Business Profile as a primary local channel. Traffic from the profile increased by about 250%. An internal content agent helped speed up briefs, while human review kept the work aligned with the wider SEO and GEO strategy. That combination produced a 500% increase in non-brand organic traffic and 350% more organic leads within four months. The brand also became one of the top 3 most-mentioned businesses in ChatGPT, Gemini, Perplexity and Copilot for prompts in its industry. It had started with no meaningful presence. Four months later, it was competing with legacy brands in both Google and AI answers.
Speak to a local GEO expert
Will Tombs founded Buried after 12 years in organic growth. From Bristol, UK he works with businesses across the UK, Ireland, US & Canada, tracking how AI recommendations change from one town to the next.
How AI chooses which local business to recommend
AI assistants name local businesses they can verify and that other people vouch for. Five factors shape those recommendations.
A complete Google Business Profile
Keep your categories, services, opening hours, photos and Q&A accurate and current. Your Google Business Profile gives Google and AI assistants a clear set of local facts to work from.
We made the profile a main channel for a B2B client. Traffic from it increased by about 250%.
Reviews, and what they say
Review volume and recency matter. So do the words customers use and the way you reply.
Reviews can show what your business does well and where it operates. We build a review strategy around those details, rather than chasing more stars and calling it a day.
The same details everywhere
Keep your name, address, phone number and services consistent across directories, maps and local listings.
When those details conflict, AI assistants have less confidence naming your business. We find the mismatches and bring your listings into line.
Pages for every location and service
Create pages that answer the local questions customers ask about each service and area. Multi-location brands should give every site one strong, useful page.
We apply the same city-by-city thinking that helped Yotel win visibility across its US expansion.
Local mentions and 'best of' lists
Local press, community sites and lists such as "best plumber in Clifton" give AI assistants more places to verify your business.
Our digital PR work earns relevant local mentions and inclusion in the lists that matter in your area. When an AI assistant recommends you, those third-party sources can help support the answer.
Our local GEO services
Start with a one-off audit or go straight to a monthly retainer, for one site or many.
Local GEO audit
We check where your business appears in AI answers for local prompts, location by location. You'll see which competitors appear instead, why they're being chosen and what to fix first.
Local prompt research
We find the questions customers ask ChatGPT and other AI tools, from "best dentist near me" to "plumber in Clifton open now". We group them by service and location, then turn them into the prompt set we track.
Location and service pages
We create or improve pages that answer local questions clearly and give AI a useful source to cite. That can mean a dedicated page for each location, service area or service.
Google Business Profile and reviews
We build out your Google Business Profile and keep its services, hours, photos and Q&A current. We also plan review requests and replies, while keeping your business details consistent across listings.
Local PR and listings
We earn local coverage and secure relevant listings, from local press and "best of" guides to directories that AI uses when researching businesses in your area.
AI visibility tracking per location
We track citation rate and share of voice against local competitors every week in Athena, for each location. Reports connect that visibility to the calls, bookings and leads it generates.
Why Buried
Why local businesses choose Buried for GEO
Senior specialists track your visibility town by town, then report on the calls, bookings and leads it generates.
- Prompt tracking per location
- GEO and local SEO in one plan
- Reported against leads and revenue, not just rankings
- Senior specialists on every account
- Plain-English reporting
How we work
Our local GEO process
We review your Google Business Profile, reviews, listings and location pages for each site. We also check how easily AI systems can read your business and where you appear in local answers today.
We compare your business with the local companies AI recommends instead. The benchmark covers each town or branch, showing where competitors win and what supports their visibility.
We identify the questions customers ask about your services and locations, including searches such as "best dentist in Bristol" and "plumber near me". We track the right prompts weekly in Athena from day one, grouped by service and location.
We plan profile and review work, listings, location pages, service pages and local PR together. Every action supports both GEO and local SEO, so your Google visibility and AI visibility improve through one joined plan.
We report visibility and citations for each location, grouped by prompt tag, alongside calls, bookings, leads and Google Business Profile data. Each month, we put more weight behind the changes linked to measurable movement.
What our clients say
We've been really impressed by the standard of Buried's SEO and GEO work so far. Will is great at understanding a client's business and providing practical guidance without the fluff you get with some agencies in this space. Would recommend.
Selected local work
Read the full local case studies
How much does local GEO cost?
Retainers start from £1,200 a month for a single location. The cost increases with the number of locations we track and optimise.
Local GEO audit and roadmapone-off
Single location/month
Multi-location/month
National/month
Founded by award-winning performance marketers
AI visibility that turns into sales
Being named in an AI answer matters when it brings someone to your business. We track the calls, bookings and leads generated through AI search, so you can see the commercial return from local GEO.
Book a callFAQ
Local GEO frequently asked questions
What is AI local SEO?
AI local SEO is another name for local GEO. It covers the work that helps AI assistants understand and recommend your business when customers search for local services. It builds on local SEO foundations, including your website, reviews and Google Business Profile, while also tracking visibility in AI answers and the map pack.
Do small businesses need local GEO?
Yes, if customers ask AI assistants for recommendations in your area. Local GEO helps a single-location business become easier for AI systems to verify and recommend, then measures the calls, bookings and leads that follow. Single-location retainers start from £1,200 a month, or you can begin with an audit.
Which AI platforms recommend local businesses?
ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode can all recommend local businesses. We track the platforms your customers use, with prompts monitored for each location. The right mix depends on your market and the questions people ask.
Is Google Business Profile still important?
Yes. Google Business Profile remains a foundation for local SEO and local GEO because it gives search systems important information about your business, location and services. For one B2B client, Google Business Profile traffic rose by about 250% after we made it a main acquisition channel.
How do you handle multiple locations?
We track local prompts for each location and set benchmarks for every town or branch. Each site gets a strong, location-specific page supported by the wider local SEO and GEO work. For international expansion, our work with Yotel helped generate 4x US organic traffic after its US expansion.
How do you measure local GEO?
We measure citation rate and share of voice for each location in Athena, comparing your visibility with local competitors. We also connect AI search activity with calls, bookings, leads and Google Business Profile data. A citation means your page is linked or quoted as a source in an AI answer.
How long does local GEO take to work?
Some improvements can show within weeks, particularly profile, listing and page fixes. Gains driven by reviews and brand mentions usually take months to build. One B2B client reached the top 3 most-mentioned brands in AI answers in four months.
How much does local GEO cost?
Local GEO retainers start from £1,200 a month for one location. A one-off audit costs £2,000 to £12,000, while multi-location retainers typically cost £3,000 to £8,000 a month. National programmes start from £8,000 a month, depending on the number of locations and the work required.
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