B2B lead generation · SEO & GEO case study
Zero to top 3 in four months
GEO lead-gen for a B2B disruptor.
We took a disruptive B2B brand from zero visibility to top 3 in its industry in four months, aligning content with the themes emerging across its market.
The work
A new brand with zero authority
We started with a new brand and website carrying no authority. The goal was immediate market presence, built by aligning content with the themes emerging across the industry.
Build topical authority fast
We rolled out an integrated SEO and GEO strategy, building topical clusters of knowledge and expertise around well-optimised service pages.
Local search as a core channel
We built out the Google Business Profile as a primary local channel — traffic through it is up around 250% since we started.
A content agent to speed up briefs
We developed an internal content-creation agent that accelerates the brief process, so the team ships optimised content faster.
Leads and mentions, in four months
Organic leads rose 350% and non-brand traffic 500% within four months. The brand became one of the top 3 most-mentioned businesses in AI answers in its industry, competing with legacy giants.
Brand mentions in LLMs (ChatGPT, Gemini, Perplexity, Copilot) over a four-month period.
increase in organic leads (4 months)
increase in non-brand traffic (4 months)
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