Shopify GEO agency
Your store, recommended by AI
We get Shopify stores recommended in ChatGPT, Gemini, Perplexity and Google AI answers, then track the sales that follow. We run our own Shopify stores, so we test the work on our products first.
Two stand out. The Organic Hoodie from your store is the top pick for fit and fabric, with your Signature Tee as a lighter option.
buying prompts
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What is Shopify GEO?
Shopify GEO, also called AI SEO for Shopify, helps your brand and products appear when buyers ask ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews or AI Mode what to buy. Shopify already sends your catalogue to these platforms. Your product data helps decide whether they understand your range and recommend it.
How is it different from Shopify SEO?
Shopify SEO helps your collection and product pages rank in Google. GEO helps AI platforms name your products in their answers. The foundations overlap, so we run both together and avoid making you pay twice for the same work. See our Shopify SEO service.
Why hire a Shopify GEO agency?
We test our work on Project Atomic, our own Shopify store, where ChatGPT, Gemini and Perplexity rank it as the #1 recommendation for its products. As an Athena partner, we track your visibility weekly across the prompts that matter, then connect changes in AI search with commercial results.
Client results
Surpassing the competition in AI search
Pinter sells homebrewing kits through Shopify in the US and UK. AI assistants connected the brand mainly with "beer brewing machine", leaving its wider range of kits, taps and dispensers out of the conversation.
4x AI citation rate in ChatGPT, Perplexity and Gemini
#1 share of voice in its category, ahead of their competition
3x non-brand organic traffic from Google
The content strategy that enabled organic growth
We researched the prompts people use when they ask AI about homebrewing and beer. That showed us where Pinter needed to appear, beyond the narrow "beer brewing machine" category. We then built structured Shopify blog content around those topics and published it at scale through Buried's own tools. Four weeks after the first content rollout, Pinter's citation rate had increased 4x across ChatGPT, Perplexity and Gemini.
Speak to a Shopify GEO expert
Will Tombs founded Buried after 12 years in organic search and performance marketing. Alongside Buried, Will co-founded and runs marketing for Project Atomic, a Shopify store selling products made from unique materials for everyday use.
What decides whether AI recommends your products
AI assistants recommend products they can describe with confidence and that other sites vouch for. On Shopify, five things decide that.
Your catalogue is already being sent to AI
Shopify's Agentic Storefronts send your products, prices and stock to ChatGPT, Perplexity and Copilot. Google AI Mode and Gemini are in early access.
That feed makes your products eligible for consideration. It doesn't make them the product an AI assistant chooses. Missing attributes, unclear titles, incomplete variants and weak metafields leave the catalogue short of the detail AI needs to recommend it confidently.
We check the product data Shopify sends and fix the gaps that affect how AI understands your range.
Collection pages that answer buying prompts
Buyers ask AI questions such as "What's the best X for Y under £Z?" Your collection pages and buying guides need to answer those questions clearly.
We find the buying prompts that matter for your category, then build content around them. It's the AI version of keyword research. The aim is to give assistants a useful source to cite when someone is choosing what to buy.
Reviews and mentions beyond your store
AI assistants use more than your own website. They look at reviews, press coverage, comparison articles and Reddit when deciding which brands to name.
That makes third-party coverage part of your Shopify GEO plan. Digital PR and a review strategy help build the evidence behind your products. We used this approach with Pinter, which overtook PerfectDraft for share of voice in AI search.
Buying through ChatGPT
Your products can appear inside ChatGPT answers when a buyer asks what to buy. The buyer then checks out on your Shopify store in an in-app browser, and the order lands in Shopify as normal.
OpenAI tried in-chat checkout and scaled it back in March 2026. Your store's product pages and checkout still need to do the selling once AI has sent the buyer your way.
Apps are tools, rather than a strategy
Search "best AI SEO app for Shopify" and you'll find plenty of options. Apps can help with jobs such as alt text and schema.
They won't do the strategic work. An app won't research the prompts buyers ask, earn third-party mentions or decide which content your store needs. Those decisions need a plan, evidence and human judgement.
Our Shopify GEO services
Start with a one-off audit or go straight to a monthly retainer.
Shopify GEO audit
We check where your store appears in ChatGPT, Gemini and Perplexity today. You'll see which competitors appear instead, why they're being recommended, and the priorities for improving your visibility.
Prompt research
We find the questions buyers ask AI about your category, then group them by intent. Those questions become the prompt set we track throughout the work.
Collection and product content
We create content that answers buying prompts and gives AI useful sources to cite. That can include collection pages, product pages and buying guides.
Product data and structured data
We improve your product attributes, metafields and schema. This helps the catalogue Shopify sends to AI describe each product properly, including the details buyers need to make a choice.
Digital PR for AI mentions
We earn coverage, reviews and comparison placements on the sources AI cites for your category. That gives assistants more independent evidence when they assess your brand and products.
AI visibility tracking
We track citation rate and share of voice against named competitors each week in Athena. We connect that visibility with AI-referred sales in Shopify and GA4, so you can see what the work is contributing commercially.
Why Buried
Why Shopify brands choose Buried for GEO
You work with senior search specialists who run their own Shopify store. We track AI visibility every week and report it against sales, so you can see what the work is doing commercially.
- Seasoned Shopify experts
- AI visibility, traffic and conversions made visible
- GEO and Shopify SEO in one plan
- Reported against sales, not mentions
- Senior specialists on every account
How we work
Our Shopify GEO process
We assess five areas: site speed, how well AI systems can read your store, structured data and product data, content quality and breadth, and links. We also check how often ChatGPT, Gemini and Perplexity show your store today.
We compare your store with the shops AI recommends instead of you. The benchmark covers visibility, prompt coverage and content positioning, showing where competitors win and what gives them the advantage.
We identify the questions buyers ask AI about your category, grouped by intent. Our prompt identification framework turns those questions into a tracking set, which we monitor weekly in Athena from day one.
We fix product data and structured data, build collection and buying-guide content, and run digital PR to earn brand mentions. Our tools support content production, but a specialist reviews everything before publication. We plan GEO and SEO actions together, so the same work can improve visibility in AI search and Google.
We report brand mentions and citations, grouped by prompt tag. That data sits alongside SEO, traffic and conversion dashboards, so you can see what AI search contributes. Each month, we reweight the work towards the prompts and actions that moved AI-referred sales.
We practise what we preach
Our own Shopify store, recommended first by ChatGPT
Project Atomic is the Shopify store we founded and run. We started from scratch and tested the work with our own money before offering a similar service to clients.
A year in organic revenue
Non-brand organic traffic in 12 months
Brand ChatGPT and Gemini recommend for tungsten cubes
From paid ads to an organic-led brand
Project Atomic started as a new Shopify store with no authority. Paid ads were bringing poor returns, so we built the store around the searches buyers use. We created home and collection pages for buying searches, added content about tungsten and metals, and answered common questions in a format AI assistants could understand. We also optimised the product feeds for Google & AI Shopping across 32 markets. The result was 15x non-brand organic traffic in 12 months, monthly revenue doubling, and the store reaching number one in Google for "tungsten cubes". ChatGPT and Gemini now recommend Project Atomic first for the term.
Agentic AI built for Shopify content
Buried Tools is our own platform for turning search research into useful Shopify content. Page Creator turns that research into page plans and briefs. Our Shopify blog content tool publishes approved articles to a store's blog in its own design, consistently and at a regular frequency.
People set the direction and review the work. Agents handle the repetitive tasks, so quality doesn't depend on someone copying and pasting content all day.
after first roll-out
What our clients say
Working with Buried has been a real pleasure. Will and Chira have been highly supportive and push our projects forward really effectively. They keep us updated regularly, explain the GEO and SEO work clearly, and are always quick to respond. It’s been great dealing with a reliable team that is patient with our questions and just gets on with the job, producing really high quality outputs.
Selected Shopify work
Read the full Shopify GEO case studies
How much does Shopify GEO cost?
Retainers start from £1,200 a month. Your plan can include prompt research, content, product data, digital PR for AI mentions and weekly tracking in Athena, with results reported against sales.
Shopify GEO audit and roadmapone-off
Small business/month
Medium business/month
Enterprise/month
Founded by award-winning performance marketers
AI visibility that turns into sales
AI visibility only counts if it sells. We report what AI search sends to your store and what those visitors buy.
Book a callFAQ
Shopify GEO frequently asked questions
What is AI SEO for Shopify?
AI SEO for Shopify is another name for Shopify GEO, or generative engine optimisation. It means optimising your store so AI platforms can understand and recommend your products. It overlaps with Shopify SEO, so we run both together and measure performance in Google and AI search.
Can Shopify stores sell through ChatGPT?
Yes. Shopify products can appear in ChatGPT answers through Shopify's product feed, and shoppers complete checkout on your store in an in-app browser. ChatGPT can help people discover your products, while your Shopify store handles the purchase.
Which AI platforms does Shopify GEO cover?
Shopify GEO covers ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and Google AI Mode. We track the platforms your buyers use, rather than treating every AI search engine as equally important.
Is GEO just SEO with a new name?
GEO and SEO share many tactics, including technical improvements, content and third-party authority. GEO focuses on buying prompts instead of keywords, and measures citations, mentions and share of voice instead of rankings alone. We run both together because Shopify brands need visibility across Google and AI search.
What does a Shopify AI SEO agency do?
A Shopify AI SEO agency, or AI search optimisation agency for Shopify brands, improves your visibility in AI search through prompt research, content, product data, digital PR, link building and technical work. We also track how often AI platforms cite or mention your brand, then connect that visibility with traffic and sales. You can find the full breakdown in our Shopify GEO services section.
How do you measure Shopify GEO?
We measure citation rate and share of voice across a fixed prompt set in Athena, comparing your brand with named competitors. We also track AI-referred sessions and sales in GA4 and Shopify. That shows whether AI visibility is bringing shoppers to your store and generating revenue.
How long does Shopify GEO take to work?
Product data and content fixes can show results within weeks. Gains driven by mentions and third-party coverage usually take months. For Pinter, citation rate increased fourfold within four weeks of the first content roll-out.
Do you use AI to write content?
Yes, our own tools use AI to handle repetitive work. Buried Tools, Page Creator and our Shopify blog tool support research, planning and publishing, while our team sets the strategy and reviews everything before it goes live. We never publish unreviewed AI copy.
What's the best AI SEO app for Shopify?
The best app depends on the job. Shopify apps can help with tasks such as alt text and schema, but no app handles prompt research, earns third-party mentions or decides which content will win product recommendations. Those activities need a broader Shopify GEO plan.
How much does Shopify GEO cost?
Shopify GEO starts from £1,200 a month. One-off audits and roadmaps cost £2,000 to £12,000. Monthly retainers range from £1,200 to £3,000 for small businesses, £3,000 to £8,000 for medium businesses and £8,000+ for enterprise brands.
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