SEO insights, news & guides
Growing organic traffic across Google and AI search
Organic search still sends most of the traffic that becomes customers. These guides cover the technical fixes, content strategy and measurement we use to grow non-brand search and prove the return.
Google’s new AI search guidance confirms one thing: SEO fundamentals still matter
Google’s new AI search guidance debunks GEO myths and confirms one thing: great SEO, UX, expertise, and useful content still win.
Will Tombs · 9 Jun 2026Read →The Condé Nast CEO is only half right about AI - and the half he's wrong about affects every brand in Britain
AI search is changing how consumers research brands, but search is far from dead. Buried Founder Will Tombs explains why product and service brands must adapt their SEO, GEO and AI visibility strategies now.
Will Tombs · 21 May 2026Read →How to improve local SEO rankings - A comprehensive guide with FREE checklist for 2026
Local SEO guide 2026: optimise your Google Business Profile, website, and reviews. Use our checklist to increase rankings and local visibility.
Will Tombs · 8 May 2026Read →Ahrefs vs Semrush vs Moz: Comparison guide & other alternatives
Ahrefs vs SEMrush vs Moz? Compare top SEO tools on features & readiness for AI search. Choose the right platform to future-proof your business growth.
Will Tombs · 7 Apr 2026Read →Ecommerce SEO audit: Complete checklist & step-by-step guide
Boost sales with our complete ecommerce SEO audit checklist. This guide helps you fix issues blocking revenue, increase conversions, and prepare for AI search.
Will Tombs · 7 Apr 2026Read →How much does SEO cost in the UK? Pricing guide for 2026
How much does SEO cost in the UK? Our 2026 pricing guide covers retainers, projects, and what to budget for real growth and AI search visibility.
Will Tombs · 7 Apr 2026Read →Shopify SEO checklist: Audit, fix & optimise your store
Use our definitive Shopify SEO checklist to audit, fix, and optimise your store. A step-by-step guide to increasing organic revenue and driving growth.
Will Tombs · 7 Apr 2026Read →What is ecommerce SEO? A practical guide to ranking ecommerce websites
Learn the ecommerce SEO fundamentals for organic growth. Our guide covers the strategy to drive revenue and prepare your online store for AI search.
Will Tombs · 7 Apr 2026Read →B2B SEO strategy - The complete guide
A practical guide to building a b2b seo strategy in 2026. Learn how to target high-intent keywords, optimise for AI search, and drive real pipeline growth.
Will Tombs · 27 Mar 2026Read →International SEO audit: A 2026 checklist for multi-market sites
A practical 2026 guide to international SEO audits. Learn how to fix hreflang, improve localisation, boost regional rankings, and optimise for AI search visibility.
Will Tombs · 27 Mar 2026Read →SEO content strategy - The complete guide
Build a results-driven SEO content strategy that aligns keywords, intent, and business goals, so your content ranks, attracts traffic, and converts consistently.
Will Tombs · 27 Mar 2026Read →SEO ROI: How to measure and prove organic search value in 2026
Learn how to measure and prove SEO ROI. Track revenue in GA4, include full costs, and account for AI search visibility to show real business impact.
Will Tombs · 27 Mar 2026Read →Types of SEO: The 3 pillars you need to grow organic traffic
Understand the 3 core types of SEO (on-page, off-page, and technical) and how to prioritise them in 2026, plus GEO strategies to boost AI-driven visibility and organic traffic.
Will Tombs · 27 Mar 2026Read →Top 10 SEO agencies in the UK (2026)
Discover the top 10 SEO agencies in the UK. Compare expertise, strategy and AI search readiness to choose the right partner for growth.
Will Tombs · 11 Mar 2026Read →GEO vs SEO - What's the difference and what should you do about it?
Analysis of the core differences between SEO & GEO alongside a video case study
Will Tombs · 27 Nov 2025Read →How Important Is Organic Search (SEO & GEO) in Your Digital Strategy?
The CMO’s guide to prioritising organic search (SEO & GEO) within your marketing strategy
Will Tombs · 18 Nov 2025Read →What is link building?
Earning links from other sites, the authority signals that tell search engines and AI your brand is worth surfacing.
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