Ecommerce GEO agency
Your products, recommended by AI
We get your products recommended when shoppers ask ChatGPT, Gemini or Perplexity what to buy. We test our methods on our own ecommerce store first, then show you the sales AI search brings in.
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buying prompts
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What is ecommerce GEO?
Ecommerce GEO gets your products and brand recommended when shoppers ask AI what to buy. It covers ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode. It's also called GEO for ecommerce or AI SEO for ecommerce. These systems assess your product data, category pages and what other websites say about your brand. We improve all three, so AI can understand your products and recommend them with confidence.
How is it different from ecommerce SEO?
Ecommerce SEO helps your category and product pages rank in Google. Ecommerce GEO helps make your products the ones AI names in its answers. The foundations overlap, so we run both together where it makes sense. You get one joined-up plan rather than paying twice for closely related work. See our ecommerce SEO service.
Why hire an ecommerce GEO agency?
We test our methods on Project Atomic, our own online store, before applying them to client work. Project Atomic is the #1 recommendation in ChatGPT and Gemini for its products, and sells in 32 markets. We're an Athena partner, so we track AI visibility through weekly buying prompts and measure the commercial impact. The ecommerce results below show what that looks like in practice.
Client results
#1 in AI search for Oliver Brown's menswear
Oliver Brown rebuilt its menswear store without sacrificing the organic visibility it had already earned. We reorganised its collection and product-listing pages around how customers search, helping organic traffic grow in Google and AI search.
Incremental sales from organic search
Average organic traffic over the 18-month project
Share of voice in AI search for menswear prompts
A replatform that grew traffic instead of risking it
A Shopify replatform can wipe out years of search visibility if the new structure loses the pages and relationships Google already understands. AI search adds another reason to plan carefully. Assistants need clear signals about what a store sells, which products belong in each category and how the brand fits into its market. We mapped Oliver Brown's new collection and product-listing pages to real search behaviour. That gave Google and AI crawlers a clearer catalogue to read, while protecting the rankings built by the old store. Average organic traffic rose from about 7,000 to 28,000 visits a month over the 18-month project. The migration also generated £1.25m in incremental sales from organic search, while Oliver Brown reached the #1 share of voice in AI search for tracked menswear prompts.
Speak to an ecommerce GEO expert
Will Tombs founded Buried after 12 years in organic growth. He runs Project Atomic, our own online store and the first brand ChatGPT recommends for tungsten cubes, so he tested all of this on his own money first.
How AI chooses which products to recommend
AI assistants recommend products they can describe clearly and support with reliable sources. For an online store, five factors influence which products appear in those answers.
Product data AI can read
AI needs to understand what each product is, who it suits and how it compares with alternatives. That means clear titles, useful attributes, accurate variants, current prices, stock information, structured data and product feeds.
We check whether AI platforms can access and interpret those details. If they cannot, they may recommend a product they understand more easily.
Pages AI crawlers can actually read
AI crawlers need to access the information on your pages. Slow templates, poor rendering and content hidden behind scripts can stop important product details from reaching them.
Our GEO audits include render analysis. We check what crawlers can access, then identify the technical fixes that give your products a better chance of being understood.
Category pages that answer buying prompts
Shoppers ask questions such as "best X for Y under £Z". AI assistants look for pages that answer those questions directly.
We use prompt research to shape category pages and buying guides around real shopping intent. Those pages give AI a useful source to cite when it recommends products in your category.
Reviews and mentions beyond your site
AI assistants use third-party sources to assess products and brands. Reviews, press coverage, comparison articles and Reddit discussions can all influence which name appears in an answer.
We use digital PR and review strategy to build coverage on the sources that matter in your category. Your own site explains what you sell. Other sites help AI decide whether shoppers should trust it.
Every market you sell in
AI answers can differ by country and language. A product that appears in recommendations in the UK may not appear in the same way in another market.
We assess your localised pages and market-specific signals, then address gaps for each country you sell in. Project Atomic, our own online store, sells in 32 markets, so we test international ecommerce GEO against real market differences.
Our ecommerce GEO services
Start with a one-off audit and roadmap, or go straight to a monthly retainer.
Ecommerce GEO audit
We assess where your products appear in ChatGPT, Gemini and Perplexity today. You'll see which competitors appear instead, why they're being recommended, and what to fix first.
Prompt research
We find the questions shoppers ask AI about your products and categories, then group them by search intent. Those prompts become the set we track over time.
Category and product content
We create and improve category pages, product pages and buying guides that answer those questions clearly. The aim is to give AI useful sources to cite when shoppers ask what to buy.
Product feeds and structured data
We clean up product attributes, feeds and structured data so AI platforms can understand each product properly. That includes details such as price, availability, variants and who the product suits.
Digital PR for AI mentions
We earn coverage, reviews and comparison placements on the sites AI platforms use when answering questions about your categories. That gives your brand more credible sources to support future recommendations.
AI visibility tracking
We track citation rate and share of voice against named competitors every week in Athena. We connect that visibility with AI-referred sales in GA4, so you can see what the work contributes commercially.
Why Buried
Why ecommerce brands choose Buried for GEO
You get senior search specialists who run their own online store, track AI visibility weekly and report on the sales it generates.
- We run our own Shopify store, Project Atomic, and test our methods there before using them with clients.
- We track your AI visibility weekly in Athena, including citation rate and share of voice against named competitors.
- GEO and ecommerce SEO work together in one plan, so Google and AI search support the same commercial goals.
- We report on AI-referred sales, not a growing list of brand mentions with no revenue attached.
- Senior specialists work on every account. You won't be passed to a junior team once the contract is signed.
- Reports use plain English, with clear explanations of what changed, why it matters and what we recommend next.
How we work
Our ecommerce GEO process
We check five areas: site speed, how well AI systems can read your store, structured data and product data, content quality and breadth, and third-party links. We also check where your products appear in AI answers today, so we have a clear starting point.
We compare your store with the retailers AI recommends instead of you. The benchmark covers visibility, prompt coverage and content positioning, with results separated by market if you sell internationally.
We identify the questions shoppers ask AI about your products and categories, grouped by buying intent. We apply our prompt identification framework and track the agreed set weekly in Athena from day one.
We fix product data and feed issues, improve category and buying-guide content, and build digital PR campaigns that earn brand mentions. Our own tools support content production, then a specialist reviews every piece. GEO and SEO actions sit in one plan.
We track visibility, which means your brand appears in an AI answer, and citations, where your site is linked or quoted as a source. Results are grouped by prompt tag and shown alongside SEO, traffic and conversion dashboards. Each month, we focus more effort on the work that moved AI-referred sales.
We practise what we preach
Our own online store, recommended first by ChatGPT
Project Atomic is the online store we founded and run, selling in 32 markets. We started it to test our methods with our own money, data and products before recommending them to clients.
A year in organic revenue
Non-brand organic traffic in 12 months
Brand ChatGPT and Gemini recommend for tungsten cubes
From paid ads to an organic-led brand
Project Atomic started as a new store with no authority. Paid ads brought poor returns, so we rebuilt the site around how people search for tungsten products and metals. We created buying-led home and collection pages, then added useful content about tungsten and metals. FAQ content answered the questions shoppers ask AI. We also sent product feeds to Google Shopping across 32 markets. The result was a 15x increase in non-brand organic traffic in 12 months. Monthly revenue doubled, and Project Atomic reached #1 in Google for "tungsten cubes". It became the first brand ChatGPT and Gemini recommend for the term. We spent our own money proving the approach before selling it. That gives us a much better answer when a client asks whether ecommerce GEO can generate sales.
Agentic AI built for ecommerce content
Buried Tools is our own platform for producing ecommerce content at catalogue scale.
Page Creator turns search research into clear page plans and content briefs. Our publishing tools then add approved articles to a store's blog in its own design, across categories and markets.
People set the direction and review the work. Agents handle the repetitive parts, so the team can produce more useful content without lowering the standard.
after first roll-out
What our clients say
"Buried is our organic search delivery partner at DMajor. We bring them in to plan and deliver SEO strategies that support our web build projects and ongoing client work. One project that stands out was a website migration and SEO strategy for a men's fashion eCommerce brand, which led to substantial post-live gains in organic traffic and revenue for the client. Their work is detailed, considered, and focused on outcomes."
Selected ecommerce work
Read the full ecommerce GEO case studies
How much does ecommerce GEO cost?
Retainers start from £1,200 a month. They cover prompt research, content, product data, digital PR for brand mentions and weekly AI tracking, with reporting tied to sales.
Ecommerce GEO audit and roadmapone-off
Small business/month
Medium business/month
Enterprise/month
Founded by award-winning performance marketers
AI visibility that turns into sales
AI visibility only counts if it sells. We report what AI search sends to your store and what those visitors buy.
Book a callFAQ
Ecommerce GEO frequently asked questions
What is AI SEO for ecommerce?
AI SEO for ecommerce is another name for ecommerce GEO, or generative engine optimisation. It helps products and brands appear in answers from tools such as ChatGPT, Gemini and Perplexity. The work overlaps with ecommerce SEO, so we improve your product data, content, technical setup and authority together.
Is GEO just SEO with a new name?
GEO shares SEO's three foundations: technical work, content and third-party authority. The focus and measurement differ. We research prompts instead of relying only on keywords, track citations and brand mentions alongside rankings, and measure share of voice across a defined set of prompts. We run SEO and GEO as one plan where that gives your store the best chance of generating sales.
Which AI platforms does ecommerce GEO cover?
Ecommerce GEO can cover ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and Google AI Mode. We track the platforms your shoppers use, with separate prompt sets for each market where needed. That keeps reporting tied to real buying behaviour rather than a generic list of AI tools.
Can shoppers buy through ChatGPT?
Products can appear in ChatGPT answers, and shoppers then visit the retailer's own website to complete their purchase. ChatGPT helps people discover and compare products; the sale happens on your store. Shopify stores also have additional routes through Shopify's Agentic Storefronts. See our Shopify GEO service for more detail.
What does an ecommerce AI SEO agency do?
An AI ecommerce SEO agency improves the parts of your store that affect visibility and sales from AI search. That can include an audit and strategy, product and content work, technical GEO, schema and structured data, digital PR and link building, plus AI tracking and reporting. We cover these services in the ecommerce GEO section above.
Which ecommerce platforms do you work with?
Ecommerce GEO works on any ecommerce platform. We specialise in Shopify and run our own Shopify store, so we test our methods in the same environment many of our clients use. We also support enterprise replatforms, including the work we did for Dunnes Stores. See our Shopify GEO service.
How do you measure ecommerce GEO?
We measure citation rate and share of voice across a fixed prompt set in Athena, comparing your brand with named competitors. We also track AI-referred sessions and sales in GA4. That shows whether AI search is sending qualified visitors to your store and what they buy after they arrive.
How long does ecommerce GEO take to work?
Product data and content fixes can show results within weeks. Gains from digital PR and other mention-led work usually take months because trusted coverage takes time to earn. Pinter achieved a 4x citation rate four weeks after the first content roll-out, across ChatGPT, Perplexity and Gemini.
How much does ecommerce GEO cost?
Ecommerce GEO retainers start from £1,200 a month. Small-business retainers cost £1,200 to £3,000 a month, medium-business retainers cost £3,000 to £8,000 a month, and enterprise retainers start at £8,000+. A one-off audit and roadmap costs £2,000 to £12,000.
Other services
Ecommerce SEO
Product and category pages built to be found, so search demand turns into sales rather than browsing.
Ecommerce SEO services →PlatformShopify GEO
Get your Shopify products recommended when shoppers ask ChatGPT, Gemini and Perplexity what to buy.
Shopify GEO services →NearbyLocal GEO
Be the business AI recommends when customers ask for the best option near them.
Local GEO services →AI searchGEO (Generative Engine Optimisation)
Position your brand for visibility in AI-driven search through content that represents your expertise and relevance.
GEO agency services →AuthorityDigital PR
Digital PR campaigns that build real authority, earn trusted coverage and accelerate organic growth across search and AI.
Digital PR services →AutomationAI Agents
Custom AI agents that take repetitive, high-volume work off your team, so their time goes on judgement and strategy.
AI agent services →