Shopify homebrewing brand (International)
We partnered with Pinter to strengthen their AI search visibility across the US and UK market. Our focus was on improving how AI platforms understood Pinter's category positioning and driving more citations and brand mentions across ChatGPT, Gemini, and Google AI Overviews for home brewing queries.
pinter.com/pinter.co.uk
01 - The challenge
Pinter came to us with a split problem. They ranked well in Google for some category terms i.e. "Beer brewing machine", but for adjacent categories like beer brewing kits, taps and dispensers, they were near-invisible. The gap got worse in AI search. We tested prompts like "How do I brew beer at home?" and Pinter went missing while AI platforms pointed to competitors. The cause was semantic. AI models didn't connect Pinter to the wider set of categories it sits in, so it never got cited. The result: partial SEO visibility, poor GEO visibility, one root issue behind both. Search engines and AI models couldn't place the brand across its full range of categories.
02 - What we did
We conducted in-depth keyword and prompt research across core homebrewing and beer categories - beer styles, brewing education, guides, and recipes - to identify where Pinter should be visible. Topic titles were shaped for both Google & LLMs. To fix inconsistent blog output, we built a structured Shopify blog template, referencing Pinter's brand guidelines to standardise tone, fonts, colours, and logo usage. Blogs were further structured into clear regions to improve AI extractability and reader readability. We also built an AI agent to convert written content from document to approved-template HTML, cutting build time and ensuring consistency at scale. Every blog was correctly categorised, tagged, and assigned clean, category-aligned URLs on Shopify.
03 - The results
We rolled out optimised content at scale. Just 4 weeks from initial content roll-out, Pinter saw a 4x increase in AI citations. Non-brand organic traffic also grew 3x over the same period, alongside strong gains in overall search performance.
4x increase in citation rate - Pinter leads competitors after GEO rollout (blue box)