Pinter · SEO & GEO case study
4x AI citations for Pinter
Shopify homebrewing brand, international.
We partnered with Pinter to strengthen their AI search visibility across the US and UK, improving how ChatGPT, Gemini and Google AI Overviews understood their category and drove citations for homebrewing queries.
pinter.com
The work
Visible for one term, invisible for the rest
Pinter ranked in Google for some category terms like "beer brewing machine", but for adjacent categories (kits, taps, dispensers) they were near-invisible, and the gap was worse in AI search. AI models did not connect Pinter to the wider set of categories it sits in, so it rarely got cited: partial SEO visibility, poor GEO visibility, one root cause behind both.
Make the brand extractable across categories
We ran keyword and prompt research across the core homebrewing and beer categories, then built a structured Shopify blog template to fix inconsistent output. We built an AI agent to convert written content into approved-template HTML, cutting build time and keeping it consistent at scale.
Citations multiplied in four weeks
Four weeks from the first content roll-out, Pinter saw a 4x increase in AI citations and led competitors on citation rate. Non-brand organic traffic grew 3x over the same period.
AI citation rate after the GEO rollout. Pinter leads competitors, a 4x increase.
increase in AI citations
increase in non-brand organic traffic
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