Yotel · SEO & GEO case study
4x US organic traffic for Yotel
International hotel chain.
We worked with Yotel on their expansion into the US, planning site architecture, localised content and an internationalisation strategy to win visibility in new cities.
yotel.com
The work
Launch in US cities with no search presence
Yotel were opening flagship hotels across major US cities where they had no organic visibility. They needed to rank for "hotel + location" searches in each new market, on a site built to serve international audiences.
Localise the content and the architecture
We built a localised content plan for each US location and the site architecture around it: local guides and topical clusters tied to each location page. We handled domain internationalisation and hreflang so Google served the right version to each market.
US traffic multiplied
Organic traffic from the US grew 4x after the expansion, with visibility and engagement rising across every new location.
Organic traffic after the expansion (blue dot), a 4x increase driven by international growth.
increase in US organic traffic after the expansion
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