International hotel chain
We worked with Yotel to support their international expansion into the US. Our focus was on planning site architecture, localised content, and an internationalisation strategy to drive growth in key cities.
yotel.com
01 - The challenge
Yotel were launching flagship locations across major US cities. They needed a strategy to localise content and optimise the site for international audiences.
02 - What we did
We developed a localised content plan for each US location and mapped out the site architecture. We also created a comprehensive internationalisation strategy to ensure SEO scalability.
03 - The results
Organic traffic from the US increased 4x following the expansion. The strategy drove increased visibility and engagement across all new international locations.
4x increase in organic traffic after the migration date (blue dot), driven by international traffic growth