Working Well Trust · SEO & GEO case study
3x organic traffic for Working Well Trust
Charity SEO strategy.
We built an SEO and content strategy for Working Well Trust, structuring a local digital framework that tripled organic traffic and made them a leading authority for employment support.
workingwelltrust.org
The work
Connect services to the people who need them
Working Well Trust's site lacked the structure to rank for local searches or broad educational queries. They needed to be visible in the specific London boroughs where they run services, and to capture back-to-work traffic nationally.
Build a local-first architecture
We started with competitor and local search research, then architected a new sitemap that prioritised local service hubs alongside specialised support categories. We wireframed SEO-led content that balanced an empathetic tone with clear keyword targeting, and mapped local keywords so the Trust ranked at the top across its London service areas.
Traffic tripled, locally connected
Total organic traffic grew 3x after implementation, with a clear rise in engagement across London and the surrounding area, connecting more people with local employment support.
Organic traffic over time after the SEO strategy went live (starting at the blue dot).
increase in total organic traffic after implementation
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