Tempo Audits · SEO & GEO case study
4-9x tracked return from SEO & GEO for Tempo Audits
Tempo Audits had historically relied on referrals, with organic search contributing little to its lead pipeline. While its website redesign was taking place, we built the search foundations around its core services and started deploying content. The result: stronger visibility in Google and AI search plus delivering a 4-9x tracked return on investment.
tempoaudits.com
The work
Turn organic traffic into a new source of demand
Tempo relied heavily on third-party referrals, and organic search generated little meaningful demand. The goal was to diversify Tempo's lead sources and build an organic channel that could be measured commercially.
Build the foundations while the site evolved
We rebuilt the content structure around Tempo's core services, with dedicated pages and supporting content for ISO 27001, SOC 2 and ISO 42001, written to be understood and cited by Google and LLMs. We shipped priority pages and improvements as the site evolved, using our briefing and AI-assisted implementation workflows to get from strategy to live content faster. Alongside this, we built reporting that tracks visibility through to leads, conversions and return.
Search is now contributing measurable demand
Tempo's tracked keywords now average position #2 in Google UK, and they've climbed from 14th to 3rd competing against auditing giants. It is also the most mentioned business across those prompts, and its own content is cited in 19.4% of tracked AI answers, against a 4.9% competitor average. Reporting now attributes 57 leads to search, 45 from Google and 12 from AI, with a forecast return of 4-9x . Tracking began in July and Tempo's sales cycle runs around 90 days, so the commercial picture is still developing.
Tempo is now the most cited business for the prompts we track, and has moved from 14th to 3rd among the auditors AI recommends.
Most recommended auditors in LLM answers
AI recommendation position, up from #14
Tempo's own website is increasingly used as a source in AI answers, well ahead of its competitors.
AI citation rate for tracked prompts
competitor average citation rate
Custom lead attribution separates enquiries from Google and AI search, so visibility can be tracked through to leads and return.
tracked leads from search
leads from organic Google search
leads from AI search
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