top of page
Insights
Welcome to the Buried blog
Buried are a team of organic search experts that help brands maximise discoverability in traditional and AI search, turning visibility into customer conversions.

Tools & Tech


How to do prompt research: The 4-step guide
A practical 4-step guide to prompt research for GEO. Learn why it matters, why it’s difficult, and how to track prompts that drive AI search visibility.

Will Tombs
Jan 204 min read


GEO performance metrics: The ultimate guide to AI search KPIs
Learn the key AI search KPIs, GEO KPIs, and geo performance metrics to track visibility, influence, and conversions in AI-driven search. A practical guide for modern marketing leaders.

Will Tombs
Jan 1210 min read


What is a GEO audit? The complete audit framework (2026)
What is a GEO audit? Learn about the key GEO metrics, a complete audit framework, top GEO tools, and get a final checklist.

Will Tombs
Jan 910 min read


Data‑driven brand mention tactics to dominate LLM search
Data-driven brand mention tactics to win AI search. Learn how GEO, citations, and LLM signals help your brand get cited, trusted, and discovered.

Will Tombs
Jan 65 min read


Why ChatGPT ignores your site: 5 GEO fixes for CEOs, Founders & Marketing Directors
Why ChatGPT ignores your site and how to fix it. Learn 5 practical GEO steps to get your brand cited, recommended, and visible in AI search results.

Will Tombs
Jan 67 min read


Secure growth: GEO agency services that cut AI search risk
Protect your brand from AI search risk. Learn how GEO agency services improve AI visibility, accuracy, and trust across generative search results and LLMs.

Will Tombs
Dec 24, 20256 min read


How the best GEO agencies drive measurable ROI for CEOs
AI search is reshaping how customers discover brands. Learn how the best GEO agencies drive measurable ROI, growth, and long-term advantage for CEOs.

Will Tombs
Dec 23, 20255 min read


How do ChatGPT and other LLMs work?
How ChatGPT and LLMs work explained simply, from beginner to advanced level, for modern businesses.

Will Tombs
Dec 18, 202510 min read


Best GEO Tools in 2026: The Ultimate Comparison for AI Search Optimisation
We spent 100+ hours reviewing the best GEO/AEO Tools in 2026 so you don't have to

Will Tombs
Nov 7, 202516 min read
bottom of page