top of page
Insights
Welcome to the Buried blog
Buried are a team of organic search experts that help brands maximise discoverability in traditional and AI search, turning visibility into customer conversions.
All Posts
The role of digital PR in Generative Engine Optimisation (GEO)
Digital PR powers GEO by building authority, citations, and trust that AI search engines rely on to recommend and reference brands in generative search results.
Will Tombs
Jan 227 min read
Why AI search is probabilistic (volatility & hallucinations explained)
AI search is probabilistic, not fixed. Learn why AI results change, how hallucinations happen, and what volatility means for brands in AI-driven search.
Will Tombs
Jan 226 min read
What is GEO (Generative Engine Optimisation)?
Generative Engine Optimisation (GEO) explained. Learn how AI search works, how GEO differs from SEO, and why AI visibility now matters for businesses.
Will Tombs
Jan 226 min read
What is LLM retrieval mapping and how does it affect GEO?
Learn how LLM retrieval mapping powers data-driven GEO strategies and helps brands earn citations, trust, and visibility in AI-powered search results.
Will Tombs
Jan 226 min read
How to do prompt research: The 4-step guide
A practical 4-step guide to prompt research for GEO. Learn why it matters, why it’s difficult, and how to track prompts that drive AI search visibility.
Will Tombs
Jan 204 min read
GEO performance metrics: The ultimate guide to AI search KPIs
Learn the key AI search KPIs, GEO KPIs, and geo performance metrics to track visibility, influence, and conversions in AI-driven search. A practical guide for modern marketing leaders.
Will Tombs
Jan 1210 min read
What is a GEO audit? The complete audit framework (2026)
What is a GEO audit? Learn about the key GEO metrics, a complete audit framework, top GEO tools, and get a final checklist.
Will Tombs
Jan 910 min read
Data‑driven brand mention tactics to dominate LLM search
Data-driven brand mention tactics to win AI search. Learn how GEO, citations, and LLM signals help your brand get cited, trusted, and discovered.
Will Tombs
Jan 65 min read
Why ChatGPT ignores your site: 5 GEO fixes for CEOs, Founders & Marketing Directors
Why ChatGPT ignores your site and how to fix it. Learn 5 practical GEO steps to get your brand cited, recommended, and visible in AI search results.
Will Tombs
Jan 67 min read
Secure growth: GEO agency services that cut AI search risk
Protect your brand from AI search risk. Learn how GEO agency services improve AI visibility, accuracy, and trust across generative search results and LLMs.
Will Tombs
Dec 24, 20256 min read
How the best GEO agencies drive measurable ROI for CEOs
AI search is reshaping how customers discover brands. Learn how the best GEO agencies drive measurable ROI, growth, and long-term advantage for CEOs.
Will Tombs
Dec 23, 20255 min read
How does ChatGPT work? Beginner to advanced guide
How ChatGPT works explained simply, from beginner to advanced level, for modern businesses.
Will Tombs
Dec 18, 202514 min read
Top 12 GEO (Generative Engine Optimisation) agencies in the UK
Comparison of UK GEO agencies to help UK businesses understand which partner is best based on business size and growth goals
Will Tombs
Dec 11, 202518 min read
GEO vs SEO - What’s the difference and what should you do about it?
Identifying the core similarities & differences between traditional and AI search.
Will Tombs
Nov 27, 202510 min read
How Important Is Organic Search (SEO & GEO) in Your Digital Strategy?
The CMO's guide to prioritising organic search (SEO & GEO) within your marketing strategy
Will Tombs
Nov 18, 20254 min read
Best GEO Tools in 2026: The Ultimate Comparison for AI Search Optimisation
We spent 100+ hours reviewing the best GEO/AEO Tools in 2026 so you don't have to
Will Tombs
Nov 7, 202516 min read
Digitombs is Now Buried
Same mission, sharper focus—helping brands get discovered, convert customers and thrive
Will Tombs
Oct 23, 20251 min read
bottom of page